The North American Customer Relationship Management Market is Driven by the Increasing Demand by Organizations to Automate and Streamline the Customer Service Management Process
The North American Customer Relationship Management market was valued at $1,341 million in 2013, and is expected to grow at a CAGR of 6.1% from 2014 to 2019.
USA, January 20, 2015 (Newswire.com) - The North American customer relationship management market report defines and segments the concerned market in this region, with analysis and forecast of revenue. The North American Customer Relationship Management market was valued at $1,341 million in 2013, and is expected to grow at a CAGR of 6.1% from 2014 to 2019.
The report covers the leading companies operating in this market. Some of the key market players are Oracle (U.S.), Cerner Corporation (U.S.), Aspect Software (U.S.), Avaya Inc. (U.S.), and Infor (U.S.).
Customer relationship management (CRM) is a process of managing a company’s interaction with numerous stakeholders such as members, consumers/potential members, brokers, and care delivery organizations. The governments and top market players are investing heavily into the development of healthcare IT infrastructure in order to ensure effective customer relationship management, with the help of statistical tools, software, and analytics. An efficient CRM system helps an organization to not just serve its customers well, but also plan sales, marketing, and other initiatives that can be taken to tap into new markets, as well as expand the customer base in existing market
The market is classified on the basis of components, deployments, products, and end-users. On the basis of products, the market covers integrated CRM market and standalone CRM market. Integrated CRM market accounted the largest share for 73.5% of the overall North American CRM market, and is expected to grow at a CAGR of 7.1% from 2014 to 2019.
The market is also segmented on the basis of geography which includes countries, such as the U.S., Canada, and Mexico. In the North American CRM market, the U.S. accounted the largest market share for 92.1% in 2013. Healthcare payers are under pressure for customization of services which is the main reason for implementation of healthcare customer relationship management system in the U.S. and Canada.
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