The Off: (ABHA) Publishes "Everest ATP Analysis: Suppliers' Perspective" Report

Online, January 4, 2012 (Newswire.com) - the Off: about best Himalayan adventures (ABHA) published its first adventure travel research report, "Everest Adventure Travel Package (ATP) Analysis: Suppliers' Perspective (Dec 2011)" on January 1, 2012. The report divided Everest named ATPs into five categories:

1. Everest Climbing Expeditions (ECEs)

2. Everest Base Camp (EBC) Trips (EBCTs)

3. EBC + Other Destinations (EBC + ODs)

4. Everest + Other Destinations (EODs)

5. Other Everest Trips (OETs)

The report concludes

• Supply of 11-20 days long ATPs is the maximum.
• Supply of multi-destination EODs ATPs is the highest.
• Most of the ATP names are self-explanatory.
• Nepal-side ATPs account for 87.78%, whereas Tibet-side ATPs for just 12.22%.
• There is no direct relationship between ATP duration and price.
• Comparing ATP prices even within the same category is difficult.
• Nepali ATCs have cost advantage over ATCs based in other countries.
• Average ATP price ranges from USD 47.57 per day, per person to USD 1,754.39 per day, per person.
• Adoption of varied ATP grading scales across ATCs renders comparison difficult.
• Primary destination (s) of each of main ATP category except OET is the same, which is evident from ATP classification. However, grading, per day, per person price and services are not similar.
• KE Adventures (United Kingdom), Himalayan Glacier Trekking (Nepal) and World Expeditions (Australia) are major suppliers of the "Everest" named ATPs.
• Although both EBCTs and ECEs are single-primary destination ATPs, the former accounts for 28.96% and the latter about 6.79% of total ATPs analyzed. ECEs are two-activity packages.

The report author recommends that there is a need for ATP grade standardization, price parameter standardization for the same ATP by collective effort of adventure travel companies (ATCs) and comprehensive product portfolio at competitive prices. Nepali ATCs need to redesign the Everest ATPs and marketing strategy to compete with ATCs-based in other countries. All ATCs should display complete price details of the ATP on the websites.