The Paper Berry Provides Bridge Between Stationery Store Owners and African American Consumers Seeking Culturally Diverse Products.

Online, May 13, 2011 (Newswire.com) - The event is planned. The date is set. Now it's time to find the invitations that will set the tone of your celebration. Your drive to the local stationery store turns up empty as all of the stationery just isn't quite right. What is missing? Why is it such a tumultuous task to find invitations and stationery products that represent you, the African American consumer?

Simply put, most stationery stores online and off feature little if any African American stationery products.

Yolanda I Jones, founder of The Paper Berry, wanted to find out why. She experienced first-hand the lack of culturally diverse stationery products after spending weeks searching for an invitation for her son's first birthday party. She had to settle on a generic party invitation, but vowed not to let that happen again.

She began creating African American invitations for friends and family and the word quickly spread. The one question she heard over and over again was why can't I find your products in stores?

"With race still being a very sensitive issue in our country, it was hard to discover the reason for the lack of culturally diverse stationery products in local stores" explains Yolanda Jones.

After speaking with some candid stationery store owners in Raleigh, NC, she realized that there was a huge disconnect. The stationery store owners felt that there was not a huge demand for such products since not a lot of African Americans were coming in to request culturally diverse products.

On the other side, African American consumers already had the impression that stationery stores did not carry products that catered to African Americans. They would browse the store for ethnic products, but never questioned the store owners about their lack of ethnic stationery.

"I knew that there was a demand for African American stationery and wanted to figure out a way to bridge the gap, so that store owners can carry products without having to deal with inventory and leftover stock while making African American stationery easily accessible to all.." notes The Paper Berry founder.

After conceptualizing the designs, she and her team of talented graphic designers went to work creating an entire stationery album filled with African American and Multi-cultural designs.

The Paper Berry (http://www.thepaperberry.com) will debut its African American and multicultural stationery album at the National Stationery Show, May 15-18, 2011 at the Jacob K. Javitz Convention Center in New York City. The complete product line feature designs for all social celebrations including Baby Showers, Bridal Showers, Graduations and Birthday Parties for men, women and children. Owner, Yolanda I Jones, will be representing the company in Booth #2164.

To become a new Paper Berry dealer or for general press inquiries
Yolanda Jones, Owner
Voice: 919-229-9375
Email: [email protected]
Fax: 866-870-8480
Website: www.ThePaperBerry.com
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