The Redford Hotel in the Lower East Side, New York City, Relaunches Brand - Taking the Hotel to 3.5 Stars

NEW YORK, August 23, 2019 (Newswire.com) - ​The Redford Hotel, located at 136 Ludlow Street in New York City's Lower East Side, is excited to have recently opened its doors to the public after completing a full renovation, taking this unique property from a 1.5-star hotel to a 3.5-star hotel with new branding and expanded amenities and services. Bridgeton began this extensive project with interior designer Michael Kramer of Michael Thomas & Co., along with Select Interiors Corporation in November 2018 and finished Spring 2019, resulting in a clean, modern aesthetic. The hotel has been completely renewed, leaving no trace of the previously known Redford at all.   

A new look, identity, and a new beginning set by the backdrop on the beat of arts and culture in the Lower East Side of Manhattan, a place that is constantly reinventing itself, effortlessly adapting to the changing times with grit and grace while maintaining a distinct, inimitable identity. The Redford Hotel shares these ideals, seeking to modernize, re-imagine and refine its vision to evoke a true sense of creative expression while maintaining a commitment to service excellence that will always be its trademark.

Along with the updates to the guest rooms and bathrooms, main lobby and exterior facade, the hotel refreshed its branding to match the spirit of the new interiors, embracing the local culture and history of the Lower East Side. Guests will enjoy new amenity offerings, perfectly suited for todayʼs modern traveler such as hypoallergenic pillows, complimentary wireless internet access as well as a 24-hour concierge. Travelers' next must-see experiences are just at our doorstep.  

About Bridgeton

Bridgeton is a brilliant collective of dreamers and place makers, dedicated to innovation in hospitality, continuously pushing the limits of convention through expressive design, uncommon experiences, and a life-long commitment to exceptional service. Founded in 2009 by Atit Jariwala, Bridgeton operates and dynamically develops boutique and lifestyle hotels, specialty retail and event venues, and curated restaurants and bars.

About Michael Thomas & Co.

Michael Thomas & Co. was created in 2010 by Manhattan-based interior designer Michael Kramer. After working for several years specializing in hospitality design for a large hotel management group, he ventured off and created the youthful interior design firm. Blending a deep appreciation for design, culture and architecture with his refined attention to detail, Michael pursued his passion and surrounded himself with hard-working and talented individuals who hold his same values and goals. 

About Select Interiors Corp.

Select Interiors Corp. focuses on interior fit-outs and renovations in and around New York City as a general contractor. Select Interiors is intentional about the quality of construction delivered to clients, believing that communication is the key to ensuring client satisfaction, with the goal of handing over a space the client will be happy to occupy for years to come. 

Source: Bridgeton Hospitality