The Rhino Orphanage Campaign Joins Horns with Race the Rhino MTB for World Rhino Day 2014

Johannesburg, September 16, 2014 (Newswire.com) - In less than a week, like-minded people and organisations across the globe will raise their voices against rhino poaching and the illegal trade in rhino horn by hosting events, shows and a variety of other creative initiatives for World Rhino Day on 22 September. First Car Rental’s ‘Post Your Selfie & Win’ charity campaign in aid of The Rhino Orphanage based in Limpopo will be driving rhino awareness by taking part in one of these events, Race the Rhino.

Race the Rhino is a mountain bike competition that challenges mountain bikers to ride for rhino conservation, with event proceeds going to non-profit organisations such as Poached Rhino and the Renosterveld Trust. This year the race will be held at the Van Gaalens MTB Park, Hartbeespoort Dam, Gauteng, on 20 September, the Saturday preceding World Rhino Day. There will be three MTB routes - a 55km, 35km and 8km - to cater to all levels of fitness.

"First Car Rental's Rhino Orphanage Jukes have been featured at the country's leading events, with hundreds of people posting selfies helping to raise awareness of the world's first rhino orphanage and the plight of these little offspring. It's entirely fitting that The Rhino Orphanage campaign will be celebrating World Rhino Day with Race the Rhino MTB Race, an initiative that is also dedicated to inspiring people to take action to save the endangered rhino species."

Melissa Storey, Executive Head of Strategy, Development and Marketing, First Car Rental

Race organisers will be driving two of The Rhino Orphanage campaign’s Nissan Jukes, which have been vehicle-wrapped to look like a mom rhino with a baby rhino, from Johannesburg to the race venue at the Van Gaalens MTB Park.

At the race, competitors and their supporters can get involved in raising awareness of The Rhino Orphanage by taking selfies with the Nissan Jukes and posting to their social media networks, making sure to tag with #Rhinos1st, to enter the competition and lucky draw associated with the campaign.

Melissa Storey, Executive Head of Strategy, Development and Marketing at First Car Rental comments, “First Car Rental’s Rhino Orphanage ‘Post Your Selfie & Win’ campaign has gained huge traction across South Africa since its launch in February this year. The Rhino Orphanage Jukes have been featured at the country’s leading events, with hundreds of people posting selfies helping to raise awareness of the world’s first rhino orphanage and the plight of these little offspring.”

“It’s entirely fitting that The Rhino Orphanage campaign will be celebrating World Rhino Day with Race the Rhino MTB Race, an initiative that is also dedicated to inspiring people to take action to save the endangered rhino species.”

Now in its third year, Race the Rhino is an offshoot of Ride the Rhino, a MTB race that takes riders on a three-day adventure through the Cape Floristic Kingdom in the Western Cape, particularly the Renosterveld, one of the most threatened vegetation types in the world.

Says Heidi Eloff, organiser of Ride the Rhino and Race the Rhino, “Our events firstly encourage all anti-Rhino poaching initiatives. We are closely involved with Poached Rhino and other like-minded organisations that continuously fight against the merciless killing of this majestic animal.

“Secondly, the races aim to rescue one of South Africa’s and the world’s most endangered habitats – the Renosterveld. With only 4% of the region left, the Ride the Rhino mountain bike challenge peddles through as many areas of the Renosterveld as possible to show off its beauty and encourage collective action post-race to save one of the country’s most beautiful treasures.”