The Ride, a New York City Tourism Attraction, Opening The Fazzino Ride May 3

Online, April 27, 2012 (Newswire.com) - The Third Season of New York City's spectacular phenomenon THE RIDE, with the introduction of new motor coaches, a new cast, new themes, new management and a new Box Office located at Madame Tussauds on 42nd Street in Times Square, hosts an official unveiling and opening night RIDE on May 3rd.

For more information, visit http://www.experiencetheride.com

The Fazzino RIDE will be unveiled on Thursday, May 3rd at The Barrington Gallery of London Ltd. (572 Fifth Avenue - between 46th and 47th Streets). The Cocktail Reception will begin at 5:00pm. The cast of THE Fazzino RIDE will arrive at 6:00pm. The official unveiling of this artistic achievement will take place at 7:00pm.

The Fazzino RIDE has been designed as a visually choreographed piece of kinetic art. It features new interactive content and street performances allowing the passengers to view New York City through the beloved 3-D pop artist's eyes. From their front row stadium-style seat vantage point, guests will get an exhilarating 4-D view that changes with each performance. Charles Fazzino has created a special design wrap for the motor coach making THE Fazzino RIDE a 75-minute moving work of interactive art. Directed by Richard Humphrey, THE Fazzino RIDE features original content and videos of Fazzino's universally recognized New York 3-D paintings that jump to life on the forty interactive screens aboard.

THE Fazzino RIDE also features original music written by Patrick Noth and a new cast of specialty performers who entertain along the 4.2 mile journey through midtown Manhattan. THE Fazzino RIDE's limited run (May 4th - September 3rd) will parallel Charles Fazzino's Olympic duties as the Official Artist of the 2012 Olympic Games in London.

About THE RIDE
THE RIDE has become the singularly most requested theater ticket at Travel Agents' offices all over the country. The concept is a brainstorm of design that has resulted in a fleet of multi-million dollar motor coaches whose interiors are a state-of-the-art wonderland of electronic wizardry that guide 49 dazzled tourists around the most fascinating city in the world.

THE RIDE'S original genius was its realization that the streets of Manhattan are a fifty-mile stage exhibiting the most riveting visuals on earth. Adding its own actors to the crowded mix on the street, the huge motor coaches deliver a show worthy of the standing ovations and group euphoria that results at the end of each RIDE. The motor coaches are events in their own right. They are specifically designed theatrical vehicles; the tallest allowed by federal law, fitted with stadium-style seating that orients the 49 fortunate participants sideways so as to look through the massive windows that deliver New York as the most successful Broadway show on earth. These multi-million dollar coaches are equipped with surround sound, LED lighting and 40 video screens. They are, in essence, rolling state-of-the-art theatres that introduce their travelling audiences to an interactive experience that only the most interactive city in the western hemisphere could deliver.

About Charles Fazzino
Charles Fazzino, graduate of the School of Visual Arts in New York City, is one of the most popular and highly-collected pop artists of all time. During his more-thanthirty years as a pop artist, he has inserted his unique, detailed, vibrant, and three-dimensional style of artwork into the very fabric of popular culture. Fazzino's artworks are exhibited in hundreds of museums and galleries in more than twenty different countries. He has received many private and important commissions and has been selected as the official artist for festivals and events all over the world. Charles is often referred to as a pop culture historian because of the breadth of his work and the way it touches his collectors and captures the best parts of their contemporary lives. His legacy will mark him as part of the next generation of famous pop artists as he follows the paths originally forged by pop art pioneers such as Andy Warhol, Keith Haring, Red Grooms, and Robert Rauschenberg.