The Rife Group Has Been Recognized Among the Top Teams in the Mortgage Industry by the Expert Network©

EDEN PRAIRIE, Minn., November 29, 2017 (Newswire.com) - The Rife Group, a premier mortgage lending team led by Senior Loan Originator Ken Rife, has joined The Expert Network©, an invitation-only service for distinguished professionals and companies. The Rife Group has been chosen as a Distinguished Mortgage Lender™ based on peer reviews and ratings, dozens of recognitions, and accomplishments achieved since its founding.

The Rife Group’s founder and team leader, Mr. Rife, outshines others in his field due to his extensive educational background, numerous awards and recognitions, and outstanding client service. He is known throughout the greater Twin Cities area for his personalized and detail-oriented service. Mr. Rife earned his bachelor’s degree from Minnesota State University in 2012 and began his career with Wells Fargo. He went on to Axia Home Loans, a “main-street” company focused on providing exceptional and individualized service to each client, where he founded the Rife Group.

Guidelines are constantly changing in our industry. Some are advantageous for our clients, and some aren't. People want a good bedside manner, but they also want someone who knows what they're doing. We take a special interest in the most boring side of this job which is reading through updates on guidelines and staying up to date on new changes in the loan process. These changes can affect people negatively or positively, and we want to prepare our clients as best as we can.

Ken Rife, Senior Loan Originator, The Rife Group

Maintaining a five-star client review rating on Zillow, Mr. Rife brings a wealth of knowledge to his industry, and, in particular, to his many areas of expertise, including FHA Loans, Conventional (Fannie and Freddie) Loans, ARM Loans, VA Loans, as well as Refinancing (FHA, VA, Conventional). When asked why he decided to pursue a career in mortgages, Mr. Rife said:

"I got my start out of college, right around 2012, with Wells Fargo where I was a personal banker. I was in the process of buying my first home. You really don’t learn how stressful things in life like purchasing a home are until they happen to you. I remember white knuckling all the way to the finish line, not knowing what the process was, what things I could do, what things I couldn’t do. I thought ‘there’s got to be a better, more personal way to do this.’ That’s when I got interested in learning about the mortgage process. I wanted to help other people avoid the stress that I went through."

As leaders in their field, the Rife Group stays ahead of the curve by employing an analytical, needs-based approach to giving clients a leg up when financing a home. On their website, they offer a wide selection of cutting-edge tools and resources such as a mortgage calculator and the innovative “Lock & Shop” program, which allows clients to lock in their loan at today’s rate while they are still in the process of finding their home. Mr. Rife also maintains a blog where he provides prospective home buyers with his insights into the latest trends and developments in the mortgage industry. In particular, he is focused on the industry’s ever-changing guidelines and regulations. He noted:

"Guidelines are constantly changing in our industry. Some are advantageous for our clients, and some aren’t. People want a good bedside manner, but they also want someone who knows what they’re doing. We take a special interest in the most boring side of this job which is reading through updates on guidelines and staying up to date on new changes in the loan process. These changes can affect people negatively or positively, and we want to prepare our clients as best as we can."

For more information, visit The Rife Group’s profile on the Expert Network here: https://expertnetwork.co/members/the-rife-group/25058d4d0ff4303b

The Expert Network© has written this news release with approval and/or contributions from Ken Rife. The Expert Network is an invitation-only reputation management service that is dedicated to helping professionals stand out, network, and gain a competitive edge. The Expert Network selects a limited number of professionals based on their individual recognitions and history of personal excellence.

Source: The Expert Network©