The Seven Pillars of eCommerce website design

Online, December 10, 2009 (Newswire.com) - After extensive research however, experts have come up with some kind of framework and guidelines based on which an e-commerce hub can survive. Here's a brief synopsis of the seven fundamental guidelines or pillars of an e-commerce site.

Marketing Strategies - Online

Although online marketing has been in the online market for more than a decade, many e-commerce webmasters don't realize its importance. The fact that sites should make their presence in the search engines, create brand awareness, and showcase their products to attract traffic is not new.

One of the most important survival tactics by e-commerce site is to promote their Internet marketing strategies by making their site optimized with keywords, creating search engine spider friendly website design, and ensure products are categorized well for all to find it through search engine result pages.

Initiating Orders - Online

Can a user order a product online? Theoretically its all perfect in most e-commerce site, however the scenario changes in the practical world. This is what most users say while transacting an online shopping mall or a shopping guide. The second pillar to success on any e-commerce site is to ensure that the ordering process is easy and through online means.

Conducting Sales - Online

Conducting sales is the next pillar of success for any online business site. A website design should be created in such a way so that financial transaction and shipping is completed without any hassle and that the customer should not be compelled to follow up through phone or mail.

An online payment option - whether through online payment website, such as Paypal - or credit card payment, should be hassle free. When asking for personal information from the client for identity verification, ensure the information does not leak.

Transaction of Goods and Money - Online

The fourth pillar of success is to complete the entire process of shipment with ease and on time. Whether tangible products or information-related ones, ensure that the customers gets the value for his money.

Boost Interest - Online

Advertising one's skills through various Internet marketing techniques or simply showcasing one's abilities through articles, virtual tours is the next pillar of success for e-commerce site.

Direct Marketing - Online

Direct marketing works wonders for any sites conducting business through online means. The one-on-one marketing helps to be more specific, personal, and sincere in the effort to increase sales prospects.

Initiating Support System - Online

Last but not the least, is the online support system. Having a round-the-clock customer cell to cater to all issues related to the e-commerce business is one of the best pillars of success for a site.

So, get, set, and go with your online endeavor by keeping in mind these salient pillars of success.