The Sheffield Secures An Exclusive Partnership With The David Burke Restaurant Group

Online, July 31, 2012 (Newswire.com) - The Sheffield, New York City's luxury condominium, announces its exclusive partnership with the David Burke Restaurant Group whose restaurants include David Burke Townhouse, Fishtail by David Burke, David Burke Kitchen, David Burke at Bloomingdales, David Burke Prime and David Burke Fromagerie. The partnership will include first-class privileges for Sheffield VIP card holders to events all of which have been carefully customized and created for the Sheffield residents.

"We are staying true to what the Sheffield has always been known for and that is their amenities and premium services. Existing along with Saks Fifth Avenue partnership, this collaboration with David Burke Restaurant Group is a natural fit for the Sheffield residents," says Jacqueline Urgo, president of The Marketing Directors, Inc. "Residents at the Sheffield take full advantage of their location and embrace the cultural hub that is Columbus Circle. Centrally located, David Burke restaurants offer an exquisite dining experience that pairs perfectly with the residents' lifestyle at the Sheffield," says Jack Levy, senior managing director of asset management with Rose Associates, the property manager, construction manager and investor in the sponsor entity.

The Sheffield and David Burke Restaurant Group partnership will allow owners to revel in customized services uniquely created for them by the David Burke Restaurant Group. The VIP card will include a special benefits package which will consist of priority reservations, additional complimentary aperitifs, special discounted wines and a "meet and greet the restaurant's Chef" during meals and special discounts at all David Burke restaurants. In addition, cardholders will receive invitations to exclusive cooking demonstrations and classes taught by David Burke Restaurant Group's Executive Chefs, Sous Chefs, Pastry Chefs, and Sommeliers. Members will also receive exclusive invitations to cocktail and dinner parties hosted by David Burke Restaurant Group and the Sheffield.

"Participating in unique partnerships like this is something new and refreshing for the David Burke Restaurant Group's team," says Joel Ehrlich, Director of Marketing and Branding of David Burke Restaurant Group. "It's an exciting collaboration for us and we look forward to meeting the residents at the Sheffield and allowing them to enjoy the David Burke dining experience," he adds.

Located at 322 West 57th Street, the Sheffield is comprised of 582 studio-to-four bedroom residences ranging from 571 to 3,417 square feet and prices from $775,000 to $7.6 million. The Penthouse Collection is located on the top two floors of the building offering sweeping views of Central Park, the Hudson River or the New York City skyline with two and three bedroom homes priced from $4,695,000. Each penthouse features gourmet custom kitchens with Subzero® wine chiller and Miele® appliance package. Unique features include floor-to-ceiling windows and up to ten-foot ceilings. All of the homes feature solid plank Nordic Ash floors.

Amenities include a private entrance with a newly designed block-thru driveway between 56th and 57th streets, and a 24-hour doorman and concierge service. The Sheffield also houses Fresh Direct® Preferred Delivery, cold storage, bicycle storage and a pet spa. The Sky Club, managed by Complete Body & Spa, features two social lounges, children's play room, a private enclosed swimming pool with outdoor sundeck, roof deck with barbeque grills, state-of-the-art fitness center with Pilates/Yoga studio and his and hers spa with treatment rooms. Garage parking is also available for the Sheffield residents.

The sales center is located on site at the Sheffield at 322 West 57th Street (between Eighth and Ninth avenues) and is open seven days week. To schedule an appointment, please call 212-938-6600 or visit www.thesheffield.com.

The Marketing Directors, Inc., has been the leading marketer and exclusive sales agent for residential property since 1980, with 29 billion dollars in real estate sales, nationwide. From pre-selling to reselling, The Marketing Directors understands what it takes to make the real estate marketing and purchasing experiences dovetail perfectly. Vast experience and knowledge allows The Marketing Directors to view the marketplace from the perspectives of both buyers and seller, delivering optimal results for all. Consistently honored by the top industry associations, and with more than fifty Silver and Gold MIRM awards, The Marketing Directors enjoys a peerless reputation for knowledge, service, style and results.

Rose Associates, Inc. is one of the most experienced full service Real Estate firms in New York, with an 80 year reputation for integrity and quality. Rose offers a variety of expert services including pre-development consulting, property development, property management, residential marketing, retail and commercial leasing, financial services, construction supervision, project management, and asset management. The original developer of The Sheffield, Rose Associates is proud to return to The Sheffield to complete the vision for a new generation.

CetraRuddy
CetraRuddy is an award-winning architecture and interior design firm in 1987. Based in New York, CetraRuddy creates one-of-a-kind solutions for a variety of clients in the residential, hospitality, commercial, cultural and educational sectors. Leading a diverse team of design professionals, John Cetra and Nancy Ruddy have collaborated with a roster of prestigious developers and are well regarded within the development community for their sophisticated understanding of branding, client objectives, technological requirements and the complex demands of client and user needs.

Recent high profile CetraRuddy projects include the ground up construction of the highly-acclaimed One Madison Park in Manhattan; Choice Marina, a new luxury resort property in Cochin, India; and 77 Hudson in Jersey City, NJ, a 1.3 million SF mixed-use development. Residential restoration, renovation, and conversion projects include the Hugh O'Neill Building, 141 Fifth Avenue, and Barbizon/63 (formerly the Barbizon Hotel).

David Burke at Bloomingdales
In 2003, Burke opened davidburke & Donatella, now known as David Burke Townhouse, on New York's Upper East Side, followed by David Burke at Bloomingdale's, a dual concept restaurant offering both a full service "Burke Bar Cafe" and a "Burke in the Box" take-out and eat-in concept, which he expanded to Las Vegas' McCarran Airport in November 2008. Burke also opened David Burke's Primehouse in The James Chicago Hotel and purchased Fromagerie, a fine dining restaurant in Rumson, New Jersey, where his culinary career began under founders Markus and Hubert Peter. David Burke Prime opened at Foxwoods Casino & Resort in July 2008 and Fishtail by David Burke, opened in December 2008 in New York. In February 2011, he opened David Burke Kitchen at The James Hotel New York in SoHo, bringing his signature whimsical style to downtown Manhattan.

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