The Spanish Start Up Mediasmart Raises Additional Capital to Complete One Million Euro in Funding So Far

Online, July 23, 2013 (Newswire.com) - mediasmart, the Spanish company focused on optimizing the media buying process for mobile display, has completed a new round of financing with which it reaches one million Euro raised so far. With this new round, the company looks to consolidate its leadership position in the Spanish market, and to strengthen its technical platform.

During this past year mediasmart has tripled its workforce, growing the development team, hiring campaign analysts and account managers, and creating a client services department. mediasmart offers both a personalized service and unique technology based on programmatic media buying (RTB), which makes buying decisions considering post-click events with a tangible value for advertisers: qualified visits, video views, calls, online registrations, visits to a physical store, etc...

The company, which works both with advertisers and media buying agencies, has successfully managed campaigns for such well known brands as Vueling, Nissan, Samsung or Mahou, using its proprietary technology platform, bsmart. mediasmart is based in Spain, but thanks to bsmart´s scalability, it has already launched campaigns in other countries, such as Germany, France, Italy, Portugal or USA. In addition to the advantage of optimizing media buying based on results, bsmart can target campaigns to specific audiences, and segment based on mobile specific variables, such as the user´s location, the device and the type of connection the user is using to see the ad.

"Our platform learns from the user behavior and allows us to do predictive targeting. When buying media, it not only has into account contextual information, but also the historical information for that particular user and for the campaign, so that the price offered for each impression depends on the probability of that impression turning into the engagement we are looking for in the campaign", explains Noelia Amoedo, mediasmart´s CEO.

During its first months mediasmart has grown a lot, multiplying its revenues by four. It offers access to more than two billion impressions per month in Spain, both within native applications and mobile web (in smartphones and tablets), having grown from half a million a year ago. bsmart manages about 5,000 bids per second right now, and its scalable architecture is ready to easily increase this number with demand.

About mediasmart

mediasmart is the first Spanish company focused on optimization of mobile display advertising (both in smartphones and tablets). Thanks to bsmart, its prprietary technology platform, mediasmart maximizes advertising effectiveness, helping advertisers automatically buy more where they get the best results.

bsmart is based on three main pilars: the creation of user profiles which keep getting richer as users interact with its campaigns, media buying in real time and measurement of post click-events. bsmart optimizes campaign traffic so that it generates more impacts wherever they have more chances to generate de desired response. All of this, in mobile ad inventory within both mobile apps and mobile web, which only in Spain already accounts for more than 2 bilion impressions per month. Based in Madrid, mediasmart counts on a group professionals with experience in the field led by Noelia Amoedo, founding partner and CEO, and is backed by well known investors KOMM Investment (Michael Kleindl) and Kibo Ventures (Aquilino Peña).

Follow us in Twitter: mediasmart_mb