The Walking Company Enhances Online Presence with Launch of New Website in 2010
TheWalkingCompany.com provides customers faster and easier online experience with improved site and broader selection of comfort footwear.
Online, January 14, 2011 (Newswire.com) - The launch of The Walking Company's new website at www.TheWalkingCompany.com enhances customers' experience on the world's largest online specialty store for comfort footwear. Recognizing the website as an expanding source of growth for the company, The Walking Company renovated its online store by adding features and functionalities to enable a faster, easier, more efficient online shopping experience.
The new website has a bigger and better selection of comfort footwear with over 60 different brands offered to online shoppers. Improvements to the website make searching easier and results more refined.
"As the leader in the comfort footwear industry, it is important for us to continually improve the shopping experience for our customers, both in our stores and online," said Michael Walker vice president of e-Commerce at The Walking Company. "Our new site does just that; it's easier to use, faster to load and provides a better user experience."
New features include optimized pages for quick loading, clear visuals and streamlined back-end architecture for swift product updating. The addition of intuitive drop-down menus, onsite search enhancements, and improved product search filtering all contribute to better website navigation.
About The Walking Company
The Walking Company, Inc. is the world's largest specialty retailer of high quality comfort shoes and accessories and is dedicated to bringing customers the best brands from around the world, featuring premium brands such as ECCO, Dansko, and UGG Australia among many others. The Walking Company, a wholly owned subsidiary of The Walking Company Holdings (NASDAQ: WALK), sells its products through over 200 stores in premium malls across the country as well as The Walking Company catalog and Web site. More information is available at www.thewalkingcompany.com.
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Tags: comfort, Comfort footwear, comfort shoes, footwear, shoes, the walking company, Walking