The World's leading integrated marketing solutions event, TFM&A places its footprint in India

Online, September 28, 2010 (Newswire.com) - 28th September 2010, Mumbai: Much has been said about the use of technology in brand communication and how it is already impacting on the future of brand communication. Little however is said about what is possible now, how is it best used, what should be avoided and what we need to prepare for in the near future.
UBM India, leading event organizer takes this opportunity to create a platform for the marketing and advertising professionals of the industry to share their views on The Future Role of Technology in Marketing. The World's leading and multiple award winning integrated marketing & advertising solutions event - "Technology for Marketing & Advertising (TFM&A)" is scheduled to be held at Nehru Centre, Mumbai between 13 - 14th May 2011.
TFM&A offers marketing, media & advertising professionals the latest seminars, industry insights, trends and developments as well as providing a meaningful platform for leading suppliers of data, CRM, direct, digital and online marketing solutions, hence delivering the perfect blend for truly integrated marketing & advertising campaigns, said Mr. Sanjeev Khaira. MD, UBM India.
TFM&A's unique position and distinctive focus is highly respected by marketing, media & advertising professionals globally and has enjoyed over 10 highly successful years of exhibitor and visitor growth and now has more than 200 exhibitors and over 10,000 attendees, added Mr. Khaira.
'Always connected' customers are just the tip of the iceberg. It is when your microwave, washing machine & AC discuss your schedule that things get interesting for the marketer. The explosion of Net enabled appliances is going to create a few dozen millionaires in India. Are YOU going to be one of them? Today technology is omnipresent. We have to two choices: fight it and die, or embrace and survive!"Sujan Roy, Product Marketing, Volkswagen Group Sales India.
"Marking the 10th anniversary of TFM&A, London, and following the successful launch in China, it is especially meaningful to bring the show to India. We are not only impressed by the growing tradeshow industry here in India but research findings also indicate there is a strong need for a high quality integrated marketing & advertising solutions event. This is indeed very exciting!" said Simon Mills, Portfolio Director, TFM&A.
"In today's Digital Age, there is more consumer fragmentation. Marketers need to take cognizance of this changing consumer behavior & adapt their marketing strategies accordingly. Marketing Dollars historically follows consumer behavior & will drive the growth of the technology driven digital media platforms", said Mr. Mahesh Narayanan, Country Manager BD, Google India.
"Convergence of applications on a single unit - the mobile is the way forward and how marketers cleverly get their message across without being intrusive is the challenge", said Mr. Kevin D'souza, Managing Director, Pickle Lintas.
TFM&A expansion into India is perfectly timed. With the maturing of India Inc, marketing and marketing techniques are becoming increasingly sophisticated, with the web and technology tools playing a crucial role in the growth of India's marketing and advertising industries make TFM&A's launch in India even more timely.
Key highlights of TFM&A 2010, London
 Total attendees: 10,568 of which 9,325 were pure visitors (ABC Audited)
 Over 200 suppliers including Oracle, Google, Experian, Sage, SPSS, Facebook, Microsoft etc.
 An award winning event - TFM&A 2009 was awarded the 'Best Marketing Campaign' at prestigious AEO Awards and 'Best Trade Show' at the Event Awards
 It is clear that in the current economic climate, marketing & advertising professionals are keener than ever to make their campaigns even more efficient and effective, which makes TFM&A's launch in India even more timely.
Bringing TFM&A to India would combine the phenomenal growth and demands of corporate India with the global leading event. This combination together with UBM's existing business network in India provides a very powerful and compelling combination. We are confident that TFM&A will quickly establish itself into the marketing and advertising landscape and play a catalyst for the Indian market.