TheTMSway launches TMSshortcodes.com to disrupt the shortcodes marketing business with Telco-independent new generation of shortcodes optimized for URL messaging between brands and consumers

Online, October 10, 2010 (Newswire.com) - Hong Kong - TheTMSway announced today the global launch of TMSshortcodes.com - the first ever shortcodes technology which operates telecom independently. TMSshortcodes.com offers brands to instantly create a shortcode for a campaign and links it to mobile contents for URL messaging. This will allow consumers with an internet mobile phone to access a localized and personalized offer from any offline, online and social media vehicle.

The platform developed by TheTMSway links an editor of shortcodes to a new search engine of shortcodes. This enables the distribution of personalized offers to engage in instant conversations with consumers.

The editor of shortcodes (TMSshortcodes.com) allows a brand to create a numeric or a vanity (branded) shortcode, Telco independent. The editor links the shortcode to one or several mobile offers located per mobile Operating System (for example to distribute mobile app) or to provide location based offers in many different countries. TMS has also simplified the number of intermediaries to launch a campaign. It provides in the same place an end-to-end service to create mobile sites that are automatically optimized for all Operating Systems and to link them to shortcodes that can be easily associated to any brand media campaign.

The new search engine of shortcodes (TMSsearch.com) is accessible via a simple internet mobile browser (or an app). It is built to retrieve content and at the same time to analyze the consumer's environment (handset, time and location) to deliver a correct and unique mobile offer (URL) in real time. In other words, consumers are entering the same shortcode in TMSsearch.com with different handsets, locations or time, will be able to access different offers via a unique Url ID which allows to track usage.

"The access to Internet via mobile is changing the way we use the Web; and both - real time factor - and - requested content delivery - are becoming the keys to connecting with 6 billion expected users worldwide. We are convinced that the best way for brands to use mobile is as a bridge between a media campaign and consumers. Following this, the new TMS shortcodes for Url messaging associated to the new generation of mobile internet phones can replace the SMS text messaging in the relationship between brand and consumers and definitively change the way we live and interact with media" said Jonathan Ellis the CEO of The company.

"I'm more than happy to see this platform become real after all these months of developments. We are also launching today some services for "call to action" marketing in association with this new shortcode technology but I believe that with the API we are delivering to the developer's community, which enables them to use our technology to deliver instant personalized offers on mobile, the TMS shortcode can become a universal gateway to interact with the mobile community" added Frederick Saurat one of the founders of TheTMSway.