Third-party Payment Makes A Profit in Digital Entertainment Market

Online, March 27, 2012 (Newswire.com) - Along with the maturity of electricity supplier in the field of market, the future of digital entertainment, insurance funds, and logistics as the representative of the market will gradually be a big bang; the third-party payment transaction size will continue its rapid rise. As a third-party payment industry, GlobeBill (http://www.globebill.com) will also usher in more intense competition.

Since 2000, the explosive growth of online games makes the game recharge become the most important issue in front of the game makers. Previous game makers rely mainly on all over the country's vast network of sales, physical recharge card line; however, that requires high channel construction costs. For most game manufacturers in terms of this part of the cost has severely compressed the corporate profit margins. B2C model built marketing platform, directly facing the players, which can completely dispense with the channel construction and operation of the work and expense costs. However, the resulting system stability, security issues will affect the brand of game makers and Player loyalty. Third-party payments for the game recharge a good solution by years of in-depth application accelerator and it has been recognized as the development of the game industry in improving the gaming experience, and reduces the cost of doing business.

In view of the prospects for the development of the online game market, many Payment manufacturers like YeePay and GlobeBill(http://www.globebill.com) have increase the development and promotion efforts in this area. The YeePay start the layout of the gaming industry since 2005 players by Epro online payment Epro SMS payment or EPRO members pay to complete the real-time recharge of 21 bank online payment system of its game accounts. At the same time, through the use of domestic over 60 kinds of bank cards to buy game cards, which help the game operators and agents to improve the user experience and simplify the payment process, improve operational efficiency.

Mobile Internet as a platform for entertainment applications in the field of third-party payment, most of the transactions of virtual digital products, digital entertainment business first-mover advantage in mobile payment, third-party payment companies have in the innovation business on the development effort.