This Business Owner Goes Bankrupt During the Pandemic and Comes Back for Revenge!

Karma 101: How to Lose a Nightclub Because of the Pandemic and Riots to Change the Scope of Your Business Activity and Introduce It to the Future

​First, the lockdown caused by the COVID-19 pandemic, then multiple lootings and riots – the year 2020 was certainly not very fortunate for entrepreneurs and owners of businesses regardless of their scope of operations and sector. Although few parts of the market have escaped the coronavirus crisis, most industries – and in particular all service-related activities – have been devastated, and owners of such businesses will be recovering for years to come. If that were not enough, the recent riots have also caused several service establishments – such as shops, clubs, restaurants and hairdressing salons – to receive huge damage, which was often the nail in the coffin of an entrepreneur who was already barely dealing with the situation.

“I was forced to close my nightclub, restaurant and catering business because of the current situation in the world – first the negative changes in the economy, then the COVID-19 lockdown and then the riots – and after multiple months of constant losses, I was forced to close my business for good. I was trying to convince my landlord to extend the lease – yet it wasn’t possible and I knew that I simply have to come up with something new as I am helpless right now,” said Igor Fedenkoff, CEO of Brybe, Inc. and ex-owner of a night club and a restaurant in Los Angeles. “I knew I couldn't give up and that's when I decided to take a risk and try to enter a completely new, uncharted territory and industry. I believe in karma, so I always try to help everyone who’s in need – and some of my friends from college whom I actually aided back in the day helped me to create my life’s biggest work. After a few months of countless sleepless nights, together we have built a potentially revolutionary influencer marketing platform with a strong name and using a lot of ideas that I’ve gathered during the quarantine – the influencer marketplace called Brybe.”

Mr. Fedenkoff’s idea was that the brands/businesses “bribe” the influencers (word play, of course) in order to get their products advertised on their own social media channels. He created a marketplace for influencers where brands can simply order a post from an influencer starting from only $7 – which is an incredibly affordable price for anyone who’s not yet sure about influencer marketing’s effectiveness. Brybe is the first influencer marketplace in the world to create this kind of system for influencers, and while it only starts from $7, brands have the option to buy extra “Brybes” in addition to the influencer's basic offer. The service also lets their influencers create different packages – so brands can simply choose from 3 separate “Packaged Brybes” that the influencer has to offer. Brybe is a unique influencer marketplace that offers brands an opportunity to directly reach out to influencers in order to work with them on their marketing needs. Influences can also join for free and start receiving​orders from brands. If you want to get more information, sign up today to Brybe.

Source: Brybe, Inc

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Tags: brands, brybe, influencer marketing, influencers, paid sponsership


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