This October Take a "Pink Ride" in a Green Limousine

Online, September 20, 2011 (Newswire.com) - As the Valley's streets flood with enthusiastic walkers and joggers for National Breast Cancer Awareness Month this October, Discount Cab, Arizona's iconic green cab company, will go pink to help raise money and awareness in the community.

Discount Cab will designate 13 of its Prius cabs with "pink cab" banners. These "pink" cabs will donate one dollar from each fare toward this year's fundraising goal of $5,200. Proceeds from the sponsored vehicles will benefit the American Cancer Society.

Discount Cab's "Pink Ride" campaign will run through the month of October to coincide with National Breast Cancer Awareness Month.

"We at Total Transit understand that breast cancer is a real concern for both our employees and our customers," said Craig Hughes, CEO of Total Transit, Inc., parent company of Discount Cab. "One out of every eight women in this country will be diagnosed with breast cancer in her lifetime."

Participation in the fundraising drive is part of a global campaign by the Taxicab, Limousine & Paratransit Association (TLPA), to heighten breast cancer awareness and raise funds to fight the disease and provide effective treatments. TLPA has 1,000 members worldwide, including Discount Cab. The campaign is also part of Total Transit's on-going efforts to give back to the community, aligning with the company's core principles.

About Discount Cab
Founded in 1984, Discount Cab is one of the largest cab companies in the Southwest, operating a fleet of nearly 700 cabs throughout Phoenix and Tucson. Discount Cab adheres to the core principles of transparency, honesty, integrity, environmental consideration and innovation to ensure they are the company people call whenever they need a ride. Discount Cab operates with respect for its employees, its contractors, the environment, the community and, most importantly, its passengers. Discount Cab provides mobility/wheelchair-accommodating and eco-friendly transportation (over 60% of its fleet is made up of the highly fuel-efficient Prius). Discount Cab received the 2009 "Taxicab Large Fleet Operator of the Year" award from the Taxicab, Limousine & Paratransit Association (TLPA). For more information on Discount Cab, please visit www.DiscountCab.com. Find @Discount_Cab on Twitter and on Facebook at www.facebook.com/DiscountCab.

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