Thorntons Relaunches Gas Price Alert Text Program Today

Online, May 14, 2013 (Newswire.com) - Thorntons Inc. relaunches its Gas Price Alert text program today with new and improved features hosted by GasBuddy and powered by the OpenSource™ software, and with expanded market coverage for the chain's Midwestern and Southeastern customer base.

The simple-to-use program requires a one-time participant text to 55123 that includes a market code (e.g., LOUGPA for Metro Louisville) for the area(s) customers wish to receive alerts. [A full list of market codes is available at http://thorntonsinc.com/Fuel-Alerts.html.] Participants will receive a text message before fuel prices are set to increase at the pump, with an alert sent each time Thorntons is notified of a confirmed increase. Customers can also sign up by calling: 1-866-473-0017, press Option 4 and follow the prompts.

"The Gas Price Alert texting program reinforces Thorntons' consumer-friendly approach to providing the best value for our customers," states Matt Thornton, President & CEO. "It's a significant money saver that allows them to receive the same 'insider information' we get when fuel prices fluctuate and allows our customers time to grab a few gallons or fill up just prior to any price increase."

The Thorntons/GasBuddy app is available for immediate download now at the Apple App Store, Google Play, Windows Phone and Blackberry App World and all participants previously signed up for Thorntons Gas Alerts texts in its original format will automatically be transferred to the new system that launches today.

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Founded by Kentucky native James H. Thornton in 1971, Thorntons Inc. is one of the leading independent gasoline and convenience chain retailers in the U.S., currently operating throughout the Midwest under the brand name Thorntons. Headquartered in Louisville, Kentucky, Thorntons operates 168 gasoline and convenience stores, car washes and travel plazas in six states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Company and operates a river bulk storage terminal in Louisville. For more information visit www.thorntonsinc.com and follow us on Facebook at www.facebook.com/thorntonsinc and Twitter at www.twitter.com/thorntonsinc.

GasBuddy is a leading consumer app and website to help consumers find cheap gas prices and is relied on by more than 26 million motorists to pinpoint the most comprehensive and accurate gasoline prices at service stations and convenience stores across the U.S. and Canada. People use the website and app to share the gas prices that they see on their daily commutes and through the efforts of millions of consumers, GasBuddy makes it easy to find cheap gas prices.