Thrive Events, Inc Analyzes Interactive Marketing Trends

Phoenix, AZ, March 18, 2015 (Newswire.com) - ​Thrive Events, Inc is a specialist in interactive promotions and has developed marketing campaigns for a variety of large businesses. According to  the firm’s president, this approach has been gaining popularity because it is easy to measure and a surefire way to build customer loyalty.

“I think that the really impressive power of interactive marketing comes from how it engages consumers,” she explained. “We establish relationships on a far more personal level than indirect marketing can achieve.”

"By setting clearly defined goals, we ensure success,"

Branding and storytelling having also become more relevant to consumers. They no longer want to just buy the best technical product or the least expensive, they want to buy from a meaningful brand. She asserted that interactive marketing is the most effective way to help them do so. “By building rapport with customers, we can give them the full stories of the brands we represent.”

She also indicated that interactive promotions are easier to measure than more conventional alternatives. This enables advertisers to ensure that their budgets are going directly towards acquiring new customers. Furthermore, she stated that this approach also helps those conversions turn into long-term relationships.

Thrive Events, Inc’s President Explains Goal Setting in Marketing

 According to the President, goal setting is absolutely essential to the success of any marketing campaign. Fortunately, interactive promotions can be clearly tied to goals in order to make tracking and evaluation easier. As such, the Thrive Events, Inc team has been able to achieve and demonstrate consistent success.

“We start by analyzing the overall objectives of the brand we are representing,” she said. “We first make sure they all fit the SMART (specific, measurable, action-oriented, realistic, and timely) guidelines. If not, we rewrite them to fit that framework. Our branding specialists then translate those into the goals for the campaign.”

This approach gives them usable goals based on the business’ overall objectives. She indicated that they then identify the tasks to be accomplished in order to realize the campaign goals. The team also prioritizes goals based on which ones will make the most measurable impact on the business as a whole.

“By setting clearly defined goals, we ensure success,” She concluded. “They guide all of our activities and also enable us to concretely determine what is working and what isn’t. Honestly, once we have really well-written goals, the rest of the campaign just falls into place.”

About Thrive Events, Inc.

Thrive Events, Inc. is a goal-oriented provider of dynamic promotions that are tailored for the modern marketplace. Through cutting-edge research techniques and competitive creativity, their executives deliver unconventional, flawlessly-executed promotions that generate rapid, measurable results. The firm has built a reputation as a respected promotional leader by delivering high-value returns for clients of all sizes from varying industries. A commitment to core values has separated them from the competition, and they continue to help their clients expand their market influence through inspired and imaginative initiatives. Thrive Events, Inc. is poised for expansion and looks boldly toward a bright future fueled by innovation.

Source: Thrive Events