TMHE Release Free Forklift Truck Driving Game - Experience Toyota SAS in Action

Online, December 8, 2011 (Newswire.com) - Toyota Material Handling Europe launches a mobile game featuring the benefits of Toyota SAS to raise awareness about safety and the cost of damages in material handling

Drive your way through the mobile forklift truck driving game 'Forklift Challenge' and learn about the benefits of the Toyota System of Active Stability (Toyota SAS)

Toyota Material Handling Europe (TMHE) today launches 'Forklift Challenge' - TMHE´s first external mobile application in the material handling industry, specially created to raise awareness about the capabilities of the Toyota System of Active Stability (Toyota SAS).

This forklift game allows you to take the driver's seat and experience the type of work that takes place in material handling - as well as the costs incurred by unsafe material handling. Players have to take advantage of the special Toyota SAS features in order to reduce the risk of accidents and optimise productivity (in real life, Toyota SAS functions are always active and work in combination to protect drivers, trucks and goods - which is how Toyota forklift trucks enhanced with SAS help customers to drive down costs).

The goal for players in 'Forklift Challenge' is to achieve maximum productivity while performing material handling tasks, all in a race against time. On each lap, there are several locations where the player's forklift has to safely pick up and drop off cargo - and Toyota SAS features have to be activated to prevent accidents or load loss. Get it wrong, and drivers may incur additional damage costs - or even be forced to take a penalty lap, losing productivity. This forklift truck game has been developed to make maximum use of the gyro in mobile devices, so that players can have a realistic and intuitive forklift driving experience.

"It is more than just a game," says Hugues Van Espen, Senior Director, Marketing, Communications & Online channel. "'Forklift Challenge' has been specifically created to illustrate the benefits customers get from Toyota SAS in terms of safety and cost control. With this game, we can now show that in a fun, dynamic way - engaging both our customers and forklift drivers in with the real experience of using Toyota SAS. When it comes to acquiring new skills or attaining a new mindset, there is no substitute for 'learning by doing' and 'Forklift Challenge' is an excellent way to visualise and experience what Toyota SAS can do for our customers in terms of reducing accident risk and damage costs in material handling operations."

'Forklift Challenge' is now available online for PC and MAC via www.toyota-forklifts.eu

TMHE's forklift driving game is available in several languages (English, French, German, Italian, Dutch, Spanish, Danish, Swedish, Norwegian, and Portuguese). The mobile version of the game is available for free via iTunes for iPad, iPad 2, iPhone 3GS, and iPhone 4. It is also available on the Android Market and requires Android 2.1.

Toyota System of Active Stability (Toyota SAS)

Toyota SAS is the product of years of experience in engineering advanced automotive technology. An industry premiere and still unique in the business, patented Toyota SAS technology draws on Toyota's leadership in developing automotive safety systems. Toyota forklift trucks equipped with Toyota SAS use intelligent technologies to reduce your driver costs and damage costs. Toyota SAS constantly monitors forklift operations and automatically takes corrective action when it senses factors that could lead to truck or load instability. For more information, please visit the SAS minisite: http://sas.toyota-forklifts.eu/