TMSfactory mobile marketing platform launches a new "Freemium" service and tools for SMS campaig

Online, October 8, 2009 (Newswire.com) - Global - TMSfactory.com; the platform which allows local marketers to create a mobile offer automatically optimized for all different mobile OS including Blackberry and iPhone, and to customize media widgets (offline or online) for a "1 click" real time access to a mobile offer from any other media, has announced today the launching of an updated version.

The updated version includes a Freemium service based on its new shortcode technology for real time interaction between media and mobile internet. This version also provides simple tools to build SMS campaigns which can be localized in 160 countries and provides data without Telco's negotiations.

"The Freemium service is an interesting way to start and appreciate the high value of media to mobile marketing" says Frederick Saurat, one of the founders of TheTMSway.

TMS Freemium service allows marketers or content owners to create a mobile offer, creating a mobile site using the TMS free tools, (coupons, invitation, reward, newsletter, etc) or using their existing mobile site. On the other hand, this service generates a unique TMS shortcode, associated to the mobile offer (i.e.: OLAY 41 75), which can be displayed on media (restaurant flyers, print ads, billboards, ads spots for TV or radio) offering consumers a real time 'pull service' to access a personal mobile offer in 1 click using the shortcode in TMSsearch.com.

"This new updated version provides also a range of new tools and services like a free API to create TMS shortcodes and an interesting user-friendly tool to create and launch a localized SMS ad campaign" added Frederick Saurat.

The SMS campaign builder, accessible via the "do it yourself" TMSfactory platform, allows marketers to create SMS text ad, with an option to embed a URL in the text, linked to a mobile ad page. It also provides the tools to import a contact user's base and / or to create widgets to collect new user contacts. The SMS campaigns can be launched in a number of targeted countries (TMSfactory provides the service in 160 countries) in real time without Telco negotiation delays with a cost model based on CPC.

"The next step is to provide our clients with the "self-services" tools to develop message alert programs to distribute good deal alerts or regular rich mobile newsletters to their 'opt in' consumers anywhere in the world" says Thibaud de Loynes, the Director of TMSfactory development.

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