TNS: The Iconic Colombian Brand Arrives in Miami

MIAMI, October 3, 2024 (Newswire.com) - TNS, the evolution of tennis, one of Colombia's most beloved fashion brands, is making its debut in Miami with a fresh and vibrant tropical-inspired offering. The first stores will be located at Sawgrass Mills and Dadeland Mall, and its website www.tns.us will also be available throughout the United States.

Founded in 1976 in Medellín, Colombia, TNS-Tennis has been known for its youthful and relaxed style, establishing itself with over 100 stores and a team of more than 1,200 employees. Now, under the name TNS, it reinvents itself for the American market with its “Living The Tropics” concept, blending Latin American design with Miami’s trends.

“TNS is more than a clothing brand; it’s a celebration of the style that the tropics embody, highlighting the colors, textures, and joyful characteristic of Latin America,” explains Saulo Jaramillo, TNS Commercial Director. “Our arrival in Miami marks an exciting chapter for us, as we have found the perfect setting in the city known as the gateway to Latin America, to connect with an audience that seeks fashion with identity and energy.”

Miami, with its warm climate and vibrant spirit, perfectly reflects the essence of TNS. With a large Latino population and an environment that celebrates tropical culture and lifestyle, the city becomes the ideal launchpad for the brand’s expansion into the United States.

“Our goal is to capture the attention of those seeking an authentic and lively fashion proposition that reflects not only style but also serves as a blank canvas for anyone who wears TNS,” comments Paola Toro, Marketing Director. “We aim to present TNS as a brand that brings a piece of the tropics to Miami, with collections full of color, detailed finishes, and innovative design that adapts to local needs and trends.”

The launch of TNS in Miami will feature collections for both women and men, including dresses, sets, shirts, bermudas, and linen pants, all designed to capture the fluidity and freshness of the tropics. Additionally, the brand will focus on creating sensory experiences in its stores that allow customers to immerse themselves in the “Living The Tropics” concept.

With its omnichannel strategy and presence both physically in stores and digitally through www.tns.us, TNS aims to establish itself as a new option in the U.S. market, celebrating Latin American heritage while adapting to the preferences of consumers in Miami and beyond.

Source: TNS