Tokyo-Based Spider Labs, Ltd. Opens Anti-Fraud Services for Advertising Agencies

TOKYO, July 30, 2020 (Newswire.com) - ​​Tokyo-based Spider Labs, Ltd., developer of Spider AF anti-advertising fraud software, has announced the launch of new services designed specifically for advertising agencies. Spider AF has been providing services to ad tech businesses and advertisers, but ad agencies have also wanted to confirm the quality of their digital advertisements and ensure transparency. Spider Labs has extended its service of Spider AF to Agencies and have added agency-specific features to cater to their needs.

Agency Features

In addition to the standard Spider AF features, it is now equipped with functions designed for advertising agencies to use.

・Client Management and Dedicated Account Dashboards
Issue accounts with limited viewing privileges to advertisers and media partners. View data on the same dashboard as clients to expedite the performance reporting process for smooth and transparent communication.

・Filter and Drill Down on Client Data
Analyze specific data on products such as Google, Facebook, and ad networks. Segment data for each client, and see detailed referral information.

・OEM Dashboard Customization
Apply the agency's logo on the dashboard and customize the URL to create an original management dashboard.

Benefits of Using Spider AF

・Improved Accuracy of Ad Fraud Detection
Spider Labs gives agencies more control over ads to boost ROI to an average of 20%. Block competitors, click farms and malicious IPs, control the frequency of ad deliveries, and block unwanted content such as adult, religious or political sites.

・ Increase Ad Performance and Budget
By removing ad fraud, it is possible to deliver ads without wasting budget and time. As real and better-performing traffic comes in over time, ROI will increase leading to greater budget allocation.

・Transparent and Independently Verified
Spider AF is a highly transparent ad fraud countermeasure tool that monitors and detects ad fraud and is certified against ad fraud by the Trustworthy Accountability Group (TAG).

・ Voices of Companies Introducing

Yuna Hirai, Group Leader, Marketing Technology Company, Digital Garage, Inc.
”Since complicated fraud surveys have been created much more efficiently and accurate results can be verified, this has led to high praise from our clients.”

Mr. Daisuke Hirose, President and CEO, LLC Co., Ltd.
"We decided to introduce Spider AF due to the desire of the client to identify ad fraud that could not be detected by the fraud prevention tool of their MMP. Due to its excellent UI, it is often used by advertising agencies like ours. Spider AF is an essential ad fraud countermeasure tool."

Spider Labs is the first Asian vendor certified by the international Trustworthy Accountability Group (TAG). Its clients include some of the biggest advertising agencies in Japan, including Digital Garage Co., Ltd. The company’s flagship product Spider AF has raised the bar on anti-fraud services with an automated AI-driven system that can detect a range of online advertising fraud techniques.

Source: Spider Labs, Ltd.