Tomorrowish's Social TV Platform Used By TruTV's Social Playback Named As Finalist For "Best TV Everywhere Technology (Vendor)" At The CableFAX Awards

Online, February 14, 2013 (Newswire.com) - Tomorrowish has been selected as a finalist for the CableFAX Best of Web Awards program in the "Best TV Everywhere Technology (Vendor)" category for its work on truTV 2GO's Social Playback feature. "The competition was fierce and to place as a finalist is a major accomplishment," according to the organizers at the CableFAX awards.

truTV engaged Tomorrowish in early 2012 to develop Social Playback for truTV 2GO which captures and curates comments about a series episode from Twitter and Facebook, synchronizes them with the episode's time code, then displays the archived "live" conversation during online viewing of full episodes.

"We are thrilled and proud to be part of the truTV TV Everywhere experience. We're excited to be recognized for the innovations in creating the first 'Social Media DVR' for time-shifted viewing," said Mick Darling, CEO/Founder of Tomorrowish.

The CableFAX Best of Web Awards Luncheon will be held on March 20, 2013, at the Grand Hyatt Hotel in New York City. This must-attend industry event will highlight the best and brightest execs from the world of cable, online video and technology as they help drive the digital media revolution.

About truTV
truTV, one of cable's fastest growing brands, offers a wildly entertaining look at the real world through outrageous characters, unpredictable situations and irreverent storytelling. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, Killer Karaoke, Hardcore Pawn, Hardcore Pawn: Chicago, Lizard Lick Towing, Storage Hunters, South Beach Tow, Full Throttle Saloon, Black Goldand World's Dumbest, as well as the upcoming Upload with Shaquille O'Neal. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship. During the daytime, the channel features expert trial coverage under the name In Session.
truTV is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.