Top Natural Cosmetics Brand Set To Launch In America

Professional grade natural cosmetics company expands its international distribution across the United States

Australian mineral makeup company, XYZee Cosmetics, is set to further expand the distribution of its professional quality mineral makeup and cosmetic products. Currently stocked through spa and beauty salon outlets across the US in January 2011.

XYZee founder Jane Smith has appointed a US-based distributor who will be exclusively servicing the region. "The official launch will happen on the Beauty and Wellness Expo, where we will have a booth. I'm hoping to attend and offer assistance with the official launch and expo presentation.

Smith is confident XYZee Cosmetics will thrive from its new distribution base. "It's a region that places great emphasis on quality natural products, so I see enormous potential for XYZee there." According to Cosmonitor, while regular beauty products sales in the US have been sluggish, a growing trend to success in recent years is more credible or naturally-positioned products, as scandals and alerts about the presence of unhealthy ingredients in BPC and home care products in America have been increasingly highlighted in the press and by local trade consumer associations.

Smith is confident XYZee Cosmetics will thrive from its new distribution base. "It's a region that places great emphasis on quality natural products, so I see enormous potential for XYZee there." According to Cosmonitor, while regular beauty products sales in the US have been sluggish, a growing trend to success in recent years is more credible or naturally-positioned products, as scandals and alerts about the presence of unhealthy ingredients in BPC and home care products in America have been increasingly highlighted in the press and by local trade consumer associations.

About XYZeei ~ Launched in 2009, XYZee is an Australian natural cosmetics company that aims to deliver professional-grade products exclusively available through select spas, salons, beauticians, professional makeup artists and dermatologists. Using only the safest and purest natural ingredients, XYZeei cosmetics have been inspired by Australia's wild beauty and contain vivid natural mineral pigments and recyclable packaging featuring artwork depicting native Australian flora. For more information on XYZeei products visit http://spiritslanding.com

Media contact:
Jeff Michaels
The 274 Connection

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Jeff Michaels
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