Top New York PR Firm Launches Public Relations Mobile App Designed to Help With Media Launches

New York, NY, November 24, 2015 (Newswire.com) - ​The top New York PR firms and agencies now have competition from a new mobile app launched by the awarded winning public relations firm – Macias PR.

“The Publicity App” contains the same media strategy that Macias PR has used to secure prominent media placements for its clients in tech, financial, health care, nonprofit, political and retail. It’s also the same media application that led to Macias PR being named the 2015 top “PR Consultant Firm of the Year – USA" by Finance Monthly.

"It's important for entrepreneurs to remember that every PR campaign is customized based on timely components, the competition and even a business model. Users of this publicity app must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn't know where to start."

Mark Macias, Founder of Macias PR

Macias PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York.

“It’s important for entrepreneurs to remember that every PR campaign is customized based on timely components, the competition and even a business model,” Macias said. “Users of this publicity app must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.”

“The Publicity App” helps business owners identify the most crucial component needed to successfully launch any media campaign – the narrative. It also outlines the initial steps needed to create a timely, targeted and customized narrative for any media campaign in both B2B or B2C. And, it provides guidance for users who are trying to learn how to identify their targeted audience for a media campaign.

The mobile app includes real life examples from successful media campaigns, giving users a glimpse into how they can apply this media strategy with the own company. The Publicity App also contains interactive games created by Macias PR that will strengthen the user’s understanding of the PR industry.

Specifically, “The Publicity App” details six strategies for the most common types of PR campaigns.

1) PR to Launch a Startup – This section of the mobile app teaches entrepreneurs how to brand their company against the industry giants. It also provides guidance around launching their start-up media campaign.

2) PR to Increase Sales – This section of the mobile app teaches users how to create a media campaign designed for increasing sales or generating leads.

3) PR to Publicize an Event – This section of the mobile app guides business owners and event planners on how to identify the narrative needed to promote any event with the media.

4) PR for Credibility – This section of the mobile app explains how a business or person can launch a media campaign with the purpose of increasing credibility.

5) PR for SEO – Search engines, like Google, continually change their algorithms which influence the rank of websites. This section of the mobile app explains how PR can be used to raise the search engine ranking of your website.

6) Managing a Crisis Communications Campaign – Crisis campaigns are completely different than publicity campaigns. This section of the mobile app guides users who find themselves in the middle of a scandal or negative news.

The  Publicity App is available for both iPhone and Android devices.