Touchoo Technology to Power Oxford English-Learning Apps for Kids

Online, July 16, 2013 (Newswire.com) - Oxford University Press (OUP) announced today that it is collaborating with digital publishing technology company Touchoo in the creation and distribution of interactive English Language Teaching book-applications for tablets and smartphones.

The first OUP series published using Touchoo's technology is the popular Dolphin Readers series, which has sold millions of copies in print worldwide.

The titles are being released to various app stores, including the Apple App Store and Google Play, starting this month (July, 2013). Educational institutions using Android devices will be able to purchase volume licenses using bookshelf and delivery technology also provided by Touchoo.

Paul Riley, Director of Channels and Partnerships at OUP's English Language Teaching (ELT) division says that "the tablet has become the device of choice for those embracing digital learning, whether as part of government-led programs in Turkey or Korea or educators in forwarding-thinking institutions. We have always sought to bring a rich experience of learning to our books and want to do the same for tablets. Touchoo's technology provides a simple and effective means for achieving this type of experience." The first book-apps in the series were demonstrated in recent trade shows such as UK's BETT and Japan's Educational IT Solutions Expo and were received with much enthusiasm.

One of the titles in this series has also been selected for use on the XO Tablet launched by the OLPC (One Laptop Per Child) Association, set up to oversee the creation of affordable educational devices for use in the developing world.

Touchoo's CEO, Omer Ginor, said: "The education market is gradually embracing the tablet as an engaging way to develop young minds, and children today are extremely lucky for it. We are very happy to be supplying OUP with the tools to access this exciting market".

About Touchoo
Touchoo has created one of the world's leading professional-grade DIY platforms for the creation on highly interactive children's books and educational games for mobile devices.
The company's technology is being used by hundreds of publishers, studios and individual creators worldwide - adapting both printed materials, animation series and various digital media into highly engaging mobile interactive experiences for Apple and Android devices.
To find out more about Touchoo visit www.touchoo.com.

About Oxford University Press
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world's largest university press, with a wide global reach. It publishes thousands of new titles every year, has offices in more than 50 countries, and employs more than 6,000 people worldwide. It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, music, school and college textbooks, children's books, materials for teaching English as a foreign language, business books, dictionaries and reference books, and academic journals.
To find out more about Oxford University Press please visit www.oup.com.

Contact:
Oxford University Press
Samantha Novak, Assistant Product Manager
Global Primary and Readers
[email protected]

Touchoo:
Omer Ginor, CEO
+972-77-2342446
[email protected]