Tourism Fiji fronts up for Fiji Rugby

Online, December 5, 2009 (Newswire.com) - Fiji Rugby has unveiled its newest 'forward' - Tourism Fiji's iconic 'Fiji me' logo.

Under an agreement with the sport's governing body in Fiji, Fiji Rugby Union, the national tourist office's 'Fiji Me' logo has now been emblazoned across the chests of the national rugby team's jerseys.

The logo has already been called into play twice in the international arena, featuring prominently in recent outings against Scotland and Ireland.

While the final result might have gone the opposition's way in both matches, Tourism Fiji CEO Josefa Tuamoto said the very visible 'Fiji me' logo had proven a decisive winner for the national tourist office's promotion of the destination.

"We know the world is watching every time our national squad walks onto the pitch," he said.

"We are renowned for our fluid and exciting style of play, particularly our sevens team now is one of the most popular and successful teams in the history of the game".

"The team regularly plays all over the world so what better way to promote Fiji to a huge international audience."

The Fiji Sevens side has won the Hong Kong Sevens a record nine times since its inception in 1976.

Fiji has also won the Sevens World Cup twice, winning the event in 1997 and 2005.