Tourism in Rome: the 88% are satisfied with the services offered and Rome hotels

Online, February 24, 2010 (Newswire.com) - "88% of over 9 million and 620.000 tourists arrived in Rome in 2009 is satisfied with the services offered by the city and by Rome hotels. This means that the Capital boasts the highest level both in terms of our capacity both in terms of hospitality". So said the Deputy Mayor of the City of Rome, Mauro Cutrufo, at press conference of presentation of tourism in Rome in Stand ATLazio at the BIT in Milan, talkin' about the results of investigations carried out by the Istituto Piepoli on customer satisfaction of tourists.

In the case of cleaning and public lighting, for instance, the Romans customer satisfaction stops at 54% versus 92% of the tourists. For urban public transport you will find 43% of the Romans against 66% of the tourists. The Romans are even more demanding about museums, galleries and events, to which, however, 65% said they were satisfied, compared to almost all foreigners (96%). Excellent, finally, the satisfaction of both samples (88% of the Romans and 92% of foreign tourists) when we talk about hotels in Rome, stores, shops, a confirmation that shopping is a strength to be exploited".

"It will start in July 2010 the first trial of an initiative, that will have the true debut in winter 2011, just to enhance opportunities for shopping in Rome - explains Cutrufo. As already happens in London and New York, in Rome too the sales experience will become a possibility to combine passion for the made in Italy with a tour of the city in low season. We designed a promotional tour aimed at creating packages ad hoc in agreement with the main tour operators and promoters of the initiative ( the associations of the receptive fields of trade, cultural institutions and restaurants).
The project will see for the first time involved personal assistant, professional trained in the Chamber of Commerce of Rome who will steer the tourists in the paths of shopping".

"With the Second Tourism Fair in Rome that will cover an area of about 27000 hectares we are creating five subsystems, the golfer, fairgrounds, port-tourism-cruise, theme parks and green parks, which will attract many tourists. And 11 of the 23 projects that compose it will be ready in 2012".