TOWIE Stars to Launch Mecca Bingo's Rock and Roll Bingo

Online, December 30, 2011 (Newswire.com) - Mecca Bingo - one of the longest standing brand names in the world of bingo - is bringing together a brand new adventure for its players. As the beginning of the year is the time for fresh new starts, Mecca Bingo has invited two of the freshest faces from television to grace their premises. Lydia and Arg from the hit semi-reality show, The Only Way is Essex, will join the Mecca Romford team on the 14th of January for the brand's latest game launch, Rock and Roll Bingo.

By introducing a string of interesting opportunities for the players at regular intervals as well as by maintaining their high standards of gaming, Mecca Bingo has managed to render itself a household name in the entire UK. Bingo lovers of the nation are aware of the brand which has broadened its horizons by establishing a number of land-based bingo halls across the length and breadth of the country as well as by introducing unique schemes, bonuses and promotions in its online site.

Mecca is one of the few brands that believes in social responsibility as much as it does in fun, frolic and indulgence. This explains the bingo brand's association with the Marie Curie Charity. As excellent customer service coupled with timely new adventures has become the USP of the brand, it has once again lived up to expectations by launching a new game in the beginning of another year and has roped in the faces in-demand for the same.

By involving Lydia and Arg in their latest initiative, Mecca Bingo has managed to rouse the curiosity of the populace and has thus, ensured a strong debut for its new game. The stars from the BAFTA winning series, The Only Way is Essex, are popular faces and thus, have instant connect capacity. The show, also known as TOWIE, is based in Essex and shows real people in various situations saying lines that do not follow any script. Ever since the first series was premiered in 2010, the show has enjoyed immense popularity and has been likened to The Hills and Jersey Shore.

The stars of this popular show will descend on Mecca Bingo on the 14th of January when the new game will be launched at 9.30PM. Tickets for the game will cost £7.50 and will include a glass of bubbly too. January is likely to prove to be a super month at Mecca, thanks to all the wonders that have been queued up for the players here.