Trade Show ROI Success In Trade Show ROI's Newly Launched Book "Trade Show Leads To Sales"

Online, March 21, 2012 (Newswire.com) - Trade shows offer many opportunities for individuals and businesses to showcase their products, services and expertise in their particular niche. However, each trade show usually host dozens, if not, hundreds of vendors and merchants competing for the attention of its attendees. How can companies effectively measure their return on investment or ROI for the trade show presence?

Trade Show ROI is an important metric to consider because, ultimately, prospects should convert into more sales. However, many businesses can find it difficult to convert their new leads into customer due to lack of their online visibility or social media presence.

"Your prospects will research you and look for third party validation. A strong presence will set your company far ahead of the competition," explained Jeff Grundy of TradeShowROI.org. "However, Facebook and Twitter are important but they are only the tip of the iceberg" continued Grundy.

Offering expert insights about to lead conversion, TradeShowROI.org announces the release of its new book entitled, "Trade Show Leads to Sales." The new book offers a step-by-step plan detailing the process of creating your Expert Industry Status. Also in the book is a follow-up system to help companies to continue building traction with their social media presence.

"This book is designed to give you a step by step process to build an online presence. The second half of the book describes the actual leads to sales process with a blueprint for a 26 week follow up program," added Grundy. "By utilizing several forms of media, the prospect becomes a raving fan of your company. Media consists of snail mail, SMS, email, blog posts, webinars, lumpy mail, voice broadcasts, snail mail, web 2.0 polls and content," explained Grundy regarding the book's depth.

The foreword is written by Internet renowned back end specialist Steve Rosenbaum from http://zappowee.com and is available on Amazon at www.tradeshowroi.org/Amazon.

TradeShowROI.org focuses on creating expert status for companies by developing a massive web presence via web 2.0 sites, webinars and Kindle book. By building and increasing the online visibility of customers, its prospects will have more outlets to connect and have a better understanding of the company and its offerings. The team behind the website helps create increased conversion rates by developing interesting, relevant fun and interactive content. The process is based on the science of persuasion to get to know, like and trust the company, greatly increasing the odds of completing the sale.

Social proof, combined with the ability to maintain online presence, is a complete game changer as it enables companies to see what others are saying about their business. While many social media marketing agencies exist, TradeShowROI.org focuses on creating the "Industry Expert Status" on the Internet for its clients. The Trade Show ROI believes that Leads-to-Sales is not only a catchphrase, but a core business strategy. From qualifying the prospects to making the sale, TradeShowROI.org is there every step of the way.

Businesses seeking to become a trusted expert in an industry should check out the principles and services of http://www.TradeShowROI.org and discover actual techniques for delivering content to increase social proof and propel a company to expert status.