Traffic on insurance website MyInsuranceclub.com grows 50% on a month-on-month basis.

Online, April 9, 2010 (Newswire.com) - Mumbai, April 8, 2010:- In less than 2 weeks of it's launch, the website traffic at MyInsuranceClub.com increased almost 50% on a month-on-month basis. "Some of this has to do with the fact that people are looking to buy insurance as a tax saving tool. 65% of visitors at this website do a life insurance comparison with 25% of the searches being for health insurance comparison" says Deepak Yohannan who is the CEO and founder of MyInsuranceClub.com
He added, "Customers search for various insurance solutions to cover themselves and their family members, right from an individual risk protection plan to a family health cover. Pure risk, i.e. Term insurance still commands the maximum number of searches almost 30% followed by Pension and ULIP which have a combined share of 36% searches"
Millions of internet users are looking at ways to save their spending towards insurance premiums each year. This website allows the visitors to compare insurance premiums across policies from various insurance companies in India and choose the most suited and affordable insurance option. You can get insurance quotes and find the best insurance policy.
Does the complicated nature of the product pose any difficulties for the policy seekers? According to Mr. Yohannan, "once the visitor enters the basic information, he is provided a simple display of insurance products meeting his/her requirements. This makes it relatively easier for them to shortlist the products. Many people who do not belong to the banking/financial services sector use the services daily. In addition to the seasoned professionals who search for detailed information about the products, there are a good amount of inexperienced visitors who are probably planning their insurance purchase for the very first time. For the benefit of the users, the FAQ's and Glossary section is where they can resolve most of their doubts. Also at 'Ask an Expert' section, visitors can write in about their specific queries and the inhouse team of experts reverts with most appropriate solution(s) in their view."