Trapeze Evolves Dispatch System With Advanced Text Solution
Trapeze Group (UK) Ltd has released an addition to its Auriga dispatch system with SMS Advanced: a comprehensive text messaging solution for taxi and private hire companies, which includes a complete SMS-based customer feedback facility.
Online, February 1, 2012 (Newswire.com) - Trapeze Group (UK) Ltd has announced an addition to its Auriga dispatch system with SMS Advanced: a comprehensive text messaging solution for taxi and private hire companies, which includes a complete SMS-based customer feedback facility.
SMS Advanced integrates with Trapeze's existing Auriga dispatch system, offering unlimited text messages for a single monthly fee, and provides several essential services to a taxi or private hire company: 1) customer service feedback; 2) job booking confirmation; 3) texts to tell customers their taxi is arriving; and 4) targeted SMS marketing. All of which are free to the passenger.
The customer feedback loop is an especially significant development, since it enables a taxi or private hire company to measure their performance; identify under performing drivers; and to correspond with dissatisfied customers to try to ensure they continue to use their service. An integrated web portal enables office staff to check on feedback received, and even reply to feedback comments directly if they wish, via a simple user interface. Access to the feedback console is of course password-protected, to ensure security of customer details.
Trapeze's Product Marketing Manager, Nick Godfrey-Morgan, sees SMS Advanced as a key component in the company's taxi and private hire management system: "The feedback loop and booking confirmations enable taxi and private hire companies to offer their passengers a superior level of customer service. We have offered text-based alerts and SMS marketing in the past, but SMS Advanced has an improved interface and lower end-user pricing, making it an even more complete service" he enthused.
SMS Advanced is released and available now, and forms part of Trapeze's existing Auriga dispatch system; itself a complete fleet management solution for taxi and private hire companies.
For more information on Trapeze Group (UK) Ltd or the Auriga dispatch system, please call 01582 466800 or visit www.auriga.co.uk
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