Trivani's Rescue Initiative the Solution for all Struggling Charities

Online, July 19, 2010 (Newswire.com) - Springville, Utah - The current global economic situation has made it difficult for charities to obtain donations and fundraise for their cause over the past few years. Businesses have cut costs and lowered expenses, forcing charitable donations to be decreased to a minimum.

Trivani International ™, the world's first Purpose Marketing company™ has created a program called the Trivani Rescue Initiative (TRI) designed to help groups and organizations become directly involved in humanitarian aid while building their organization to self-sufficiency. Groups such as teams, church groups, clubs, school groups, foundations, and other organizations are encouraged to take part in this fundraising activity.

In a recent interview, Jay Taylor, Director of Creative Services at Trivani International, said that Trivani's intention with its Foundation is to "give enough to change a life, not to sustain it, but to change it so it can sustain itself." Their intent is the same with the TRI program. Companies who enrol in the TRI program will learn to sustain themselves using Trivani's Purpose Marketing ™ strategy, rather than relying 100% on donations.

The Trivani Rescue Initiative or TRI program is based upon the principle of simple substitution. Organization members are already purchasing personal care products such as soap, shampoo, and lotion, and therefore by switching their purchasing habits to Trivani's non-toxic personal care products, the entire organization benefits, along with impoverished children around the world. A portion of the purchases the organization members make, as well as a portion of any sales made by members are given to the organization. In addition another portion is given by Trivani International to the village which the organization chooses to sponsor through Trivani. Through this fundraising model the organization is able to raise money for their cause while helping a second cause simultaneously.

About the Trivani Foundation

The Trivani Foundation is a Utah based non-profit organization which is dedicated to providing humanitarian aid to relieve the suffering of underdeveloped communities. Trivani also provides education and financial support to help impoverished communities learn to sustain themselves independent of others' aid.

For more information on helping the Trivani Foundation with humanitarian efforts, contact Trivani International at

198 South Main Street
Springville, Utah 84663
Phone: 1-888-TRIVANI (874-8264)
Fax: 801-515-8262
http://www.trivani.com
http://www.trivanifoundation.org