Troy Michigan Area Honda Dealer Offers 2012 Brand of The Year

Online, June 26, 2012 (Newswire.com) - In the world of automotive corporations, competition is eternally driving progress. Each company competes to be the best, even if just in a small niche. Troy Honda would like to proudly proclaim that the 2012 Harris Poll EquiTrend® study shows that Honda is the highest ranked 'Full Line Automotive' company and has been awarded the 2012 Brand of the Year.

Detroit area drivers can be treated to a simple and positive car-buying experience at Troy Honda complete with friendly customer service and a whole slew of popular Honda vehicles to choose from. Check www.troyhonda.com for a complete inventory featuring the 2012 Honda Civic, 2012 Accord, 2012 Fit, and more.

"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," said Honda's Mike Accavitti, VP of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year."

Owning a Honda vehicle is extremely rewarding thanks to the assurance that the car will hold onto its value. Drivers perceive Honda cars to be efficient, reliable, affordable, stylish, and desirable meaning that cars like the Civic and Accord are some of the most popular on the road today. The Harris Poll EquiTrend® is a yearly brand health check-up that measures how U.S. consumers view each individual brand via benchmarks like familiarity, quality, and purchase consideration. Honda performed exceedingly well enough to be crown the 2012 Brand of the Year thanks to a quality product.

For those that would like to experience the feeling of owning a Honda vehicle for themselves, please visit Troy Honda by either driving to our physical locations or visiting our website, www.troyhonda.com. On our site you will find each new or used Honda car, truck, van, or crossover with differing trim levels and pricing.