Trusonic In-Store Music and Dairy Queen Corpration to Start New Cooperation
Online, November 9, 2010 (Newswire.com) - Trusonic, Inc. a wholly owned subsidiary of Mood Media Corporation, announced that it has been selected by American Dairy Queen Corporation to supply a vast catalogue of messaging and music capabilities via the Trusonic Media Player to all members of the U.S. Dairy Queen® system for in store advertising.
ADQ is a top US franchisor of fast service restaurants which specialize in great food, drink and frozen delights. With franchises in over 49 states Trusonic will provide radio play -lists for target audiences across all of ADQs locations.
"The Trusonic platform delivers the ability to provide approved music and messaging to each of our independently owned and operated locations," said Chris Schwanz, ADQ National Accounts Program Manager. "The extensive music catalog and messaging control at a price accessible to our entire U.S. system made Trusonic a terrific choice for the DQ system and our franchisees."
Trusonic under the Agreement with ADQ will be the only sanctioned supplier to DQ franchisees that has the capability to supply daily updates via the Internet to music and messaging.
Lorne Abony, Chief Executive Officer and Chairman of Mood Media Corporation, parent of Trusonic, said: "We are delighted to be partnering with a retailer the size and stature of the Dairy Queen system. Today's announcement is further evidence of both the strong appeal of Trusonic's service to national brands, and the flexibility of the platform to handle franchisee-owned businesses."
About Trusonic
Trusonic is the industry's top provider of Internet-delivered commercial audio services, Trusonic delivers custom music and messaging to retail, hospitality and trade environments in over 100 worldwide regions. Many of the biggest retail chains and boutique brands in the world entrust Trusonic to increase their brand image at their locations. Trusonic has the biggest archive of Major Label and Independent Artist music from which to create bespoke music programming for its clients. Trusonic delivers and validates through reports the delivery of over 1 billion in-store and on-hold messages annually, and installs complete audio solutions including the Trusonic Media Player through its national network of sales and service locations.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM) is a leading ambient advertising expert that uses a combination of music through alcas, visual and scent marketing media to help its clients converse with consumers with a vision to drive incremental sales at the point-of-purchase.
Operating through its two principal divisions; In-Store Media and Retail Point-of-Purchase; Mood Media Corporation works with over 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.
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Tags: alcas, ambient advertising, Scent Marketing