TTi Global Gains the Competitive Edge on Global Brands

ROCHESTER HILLS, Mich., July 10, 2017 (Newswire.com) - Claire Harrison Bradley is the Director of Global Product and Services for TTi Global, a workforce development leader located in 23 countries worldwide.  Harrison Bradley consults a wide range of global automotive brands on training initiatives. She states, “In order to achieve an outstanding customer experience, brands must look at three basic components that influence the customer experience; people, process and facilities. You need to be consistent in all three areas to see results.  Only when you are consistent across all areas, can you deliver opportunities to develop customer advocacy.”

Harrison Bradley advocates that successful dealers must have the right people in place. Highly trained individuals are needed to acquire the skills, knowledge and behaviors necessary to promote the brand. In order to create a seamless brand experience, all areas of the operation need to work effectively in teams. When skills, knowledge and behaviors combine, the dealership can deliver an experience beyond the client’s expectation.

"In order to achieve an outstanding customer experience, brands must look at three basic components that influence the customer experience; people, process and facilities. You need to be consistent in all three areas to see results. Only when you are consistent across all areas, can you deliver opportunities to develop customer advocacy"

Claire Harrison Bradley , Director of Global Product and Services for TTi Global

Brand passion has to be supported by robust processes and procedures and compliance. The right training builds the necessary buy-in across for the dealership to align their resources.  When the whole organization becomes customer-centric, teams join forces to build an innovative customer journey.

Facilities shape the customers' experience and leading automotive brands are succeeding in differentiating themselves by way of facility design. Customers come to the facility to experience tangible assets of the vehicle that are not available online. A well-designed facility will enhance the total brand experience.

When executed successfully the result of this three-fold alignment delivers the opportunities to develop customer advocacy and create a powerful competitive edge, all driving future sales.

About TTI Global

TTi Global provides staffing, learning, research and consulting solutions to industries across various sectors with automotive as a core focus. TTi Global oversees operations on five continents with offices spanning the globe, which include Australia, Brazil, Canada, Chile, China, India, Japan, Mexico, Peru, South Africa, Thailand, Venezuela, UK and most recently Afghanistan. 

With a staff of over 2000 employees in international operations, they offer a wide range of services, tailor made to drive business goals, including business consulting, research, staffing, workforce development and learning solutions. TTi Global world headquarters are located in Rochester Hills, Michigan.

Source: TTi Global