Tungsten Wedding Bands Soar in Popularity at Larson Jewelers

Online, February 3, 2010 (Newswire.com) - www.larsonjewelers.com [Larson Jewelers], a purveyor of quality and unique wedding bands, has witnessed a dramatic shift in the wedding jewelry industry. A little over 5 years ago, virtually no one knew of http://www.larsonjewelers.com/c-5-tungsten-rings.aspx, let alone the tungsten metal. Now, due to their durability and affordable price, tungsten rings have burst onto the wedding band market, accounting for 20% of all men's wedding rings sold in the United States.

Amidst skyrocketing commodity prices, tungsten has maintained its lower cost and therefore is one of few affordable metals used in the wedding ring industry. "Quality and durability are important, but when coupled with their reasonable price, tungsten rings sell themselves," says John Larson, founder of Larson Jewelers. Tungsten wedding bands are almost as scratch resistant as diamonds, hypoallergenic and outlast expensive metals such as gold. "You will never get a rash from a tungsten ring," Larson confirms.

While increasing prices pushed precious metals like gold to the back burner, tungsten carbide wedding rings became especially popular, even for men and woman who preferred traditional materials. "Some couples even decide to purchase two sets of wedding bands; one gold set to keep with a family tradition, and one set tungsten carbide for every day wear," acknowledges Larson.

Tungsten wedding bands are not just for men. Many women desire a striking wedding band that can withstand everyday wear and tear. Larson Jewelers helped pioneer the market for women's tungsten rings. "We noticed there was a high demand for women's tungsten rings and no retailer offered a suitable selection. In response, we dedicated an entire line to www.larsonjewelers.com/c-25-womens-tungsten-rings.aspx," says Larson.

About Larson Jewelers:

LarsonJewelers.com provides a popular selection of tungsten wedding bands and other precious metal rings. The company values great customer service and an informative, hassle free shopping experience. Visit Larson Jewelers at www.larsonjewelers.com.

Shoppers can save 20% off Larson Jewelers' already low prices on tungsten rings, and 10% off all other rings until February 28, 2010. Use the coupon code: Love20.