Tweets and Emails Equal to More Customers.

Online, February 15, 2010 (Newswire.com) - There is no doubt the way Email marketing used to work, those days are long gone. The intermediaries like Constantcontact.com had to change their whole strategy after the advent of Facebook and Twitter. But the likes of these email marketers will soon or have already change their ways.

Marketers go for the best and try to achieve their goals as efficiently as possible since the task being completely result oriented no matter what they teach in colleges and universities. Motivating these hardcore professionals is not that hard as they already want be away from the unemployment line. So no matter what you throw at them now, they will take it and keep moving, especially when people spend so much time connecting with friends and family over the internet.

Here are three major examples where social media compliments email marketing, for the better;

'Mint.com acquired 8,000 users from one social e-mail referral program at a 50 cent CPA, said Kristin Hersant, StrongMail's director of corporate marketing. In that campaign, Mint.com tested three messages with customers; customers were all asked to enlist three friends to sign up but the rewards varied. Some customers were offered the chance to win an iPod Nano; some were given "exclusive access" to Mint.com's beta testing program; and participants in a control group didn't receive an incentive. Of those that received the "exclusive access" offer, 48 percent opened the e-mail and shared the invitation, on average, with five friends each. Those invitations had a 61 percent click-through rate. Every 2.6 clicks on the invitation led to one friend becoming a Mint.com user.
Souplantation and Sweet Tomatoes, a 112-restaurant chain, averages about 40,000 new e-mail subscribers a month thanks to its e-mail and social initiatives, said Pilar Bower, optimization and e-mail strategist at Red Door Interactive. In January, Souplantation and Red Door worked with BlueHornet, an e-mail service provider, to manage a campaign that encouraged subscribers to refer a friend to sign up for the restaurant's "Club Veg" e-mail. Of 70,000 new subscribers last month, 17,000 were attributed to the refer-a-friend campaign.

And, ASPCA, an animal-rights organization, is building its donor base using e-mail, social networks, and online display advertising. In the first step, it ran display ads, courtesy of lead-generation firm Pontiflex, on CookingClub.com, GardeningClub.com, and PlanningFamily.com that invited pet owners and animal-rights advocates to sign up for ASPCA's e-mail. One ad, for instance, read: "Does Your Cat Keep You Awake At Night? The ASPCA Twitter group has real-time tips on caring for animals. Sign up now to learn about the many ways you can support the ASPCA." ASPCA then sent an e-mail inviting those people to become a fan on Facebook or follow @aspca on Twitter.'

The bottom line is that email campaigners are joining forces with social media to amp up their game where people would matter rather than lists. This new evolution benefits customers and business alike.