U.S. Polo Assn. Partners With Eurosport & Dsport to Broadcast the 2018 FIP European Championship to Over 250m Households on October 8

WEST PALM BEACH, Fla., October 4, 2018 (Newswire.com) - USPA Global Licensing Inc. (USPAGL), the official licensing arm and global broadcaster of the United States Polo Association (USPA) stated that U.S. Polo Assn., the official brand of the (USPA), will partner with Eurosport and Dsport to broadcast the 2018 FIP European Championship. This high-profile event is hosted by the Federation of International Polo (FIP), the international governing body which oversees the sport of polo worldwide, with the broadcast targeting over 250M households across Europe, Asia and India. Eurosport will air coverage of the match on Oct. 8, 2018 at 21:30 CET and Dsport will re-air the championship on Oct. 16 and Oct. 18, 2018, at 7:00 p.m.

This year’s tournament at Villa a Sesta (VAS) Polo Club located in Tuscany, Italy features Italy versus Azerbaijan, both recognized as two of the preeminent men’s teams in Europe. The tournament included ten national European teams for men and another four for women, recognizing a champion for each gender. In addition to broadcast partnerships with Eurosport and Dsport, U.S. Polo Assn. provided branded tournament jerseys for all the teams and umpires as well as branded apparel for event staff.  U.S. Polo Assn. also created a “high-energy” on-site pop-up shop to boost the experience for consumers and sports fans. 

Partnering with Eurosport and Dsport will significantly increase our global visibility in the FIP European Championship and the sport of polo, through their connection with U.S. Polo Assn. These partnerships will bring the excitement of this historic event to 250 million households in over 70 countries and 30 languages.

J. Michael Prince , President and CEO

“Partnering with Eurosport and Dsport will significantly increase our global visibility in the FIP European Championship and the sport of polo, through their connection with U.S. Polo Assn.,” explained President & CEO, J. Michael Prince. “These partnerships will bring the excitement of this historic event to 250 million households in over 70 countries and 30 languages.” Prince noted the brand continues to focus on high-profile venues that provide amazing experiences for consumers and sports fans around the world.

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About U.S. Polo Assn. and USPA Global Licensing Inc.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States founded in 1890, making it one of the oldest sports governing bodies. With a global footprint of $1.6B and worldwide distribution through 1,000 U.S. Polo Assn. stores, department stores, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in approximately 166 countries worldwide.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA, and the exclusive worldwide licensor for the USPA’s global licensing program. USPAGL is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Additionally, USPAGL also produces global broadcasts to bring the sport of polo to consumers and fans around the world.

For further information contact:

Shannon Stilson - Senior Director of Marketing

Phone +001.561.227.6994 – E-mail: [email protected]

Visit our website at www.uspolo.org

#USPOLOASSN

#LIVEAUTHENTICALLY

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Source: USPA Global Licensing Inc.