UAE Digital Signage Market to Grow at a CAGR of 22% Through 2020 Concludes TechSci Research

VM5 3Z9, September 3, 2015 (Newswire.com) - According to recently released TechSci Research report, “UAE Digital Signage Market Forecast & Opportunities, 2020”, digital signage market in the UAE is projected to grow at a CAGR of over 22% during 2015-20. Growth in the market is anticipated on account of rising adoption of digital signage in retail, public infrastructure & transportation, and hospitality sector coupled with technological developments in display screens. Rise in digital advertising media, growing data centric information and analytics, and increasing expenditure on marketing are other key factors driving the UAE digital signage market.

The shift of advertisement industry from static media to digital media, growing popularity of interactive communication and Out of Home (OOH) advertising, expansion of airports and rising tourism are surging the demand for digital signage in the UAE.

Karan Chechi, Research Director

Media player & software and digital signage display are the two components of digital signage. In 2014, UAE digital signage market was dominated by digital signage display segment, wherein LCD display screens accounted for the largest revenue share, owing to better picture quality and comparatively lower price than plasma screens. However, on account of various add-on features such as higher contrast ratio, longer life and lower power consumption, LED segment is expected to emerge as the largest revenue generator in the market in 2020.

“The shift of advertisement industry from static media to digital media, growing popularity of interactive communication and Out of Home (OOH) advertising, expansion of airports and rising tourism are surging the demand for digital signage in the UAE. On account of various technological advancements like 3D digital signage, narrowing bezel screen, ultra HD display and cloud based digital signage, and upcoming events like World Expo 2020 at Dubai, UAE digital signage market is set to witness significant growth over the next five years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“UAE Digital Signage Market Forecast & Opportunities, 2020” has evaluated the future growth potential of UAE digital signage market, and provides statistics and information on market structure, size, share and future growth of the market. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment evaluation. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in UAE digital signage market. 

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Ken Mathews
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