Ubuntu Now welcomes Carbona as first corporate sponsor

Online, March 11, 2010 (Newswire.com) - DENVER (March 11, 2010) -- The South Africa Project, Ubuntu Now's 2010 FIFA World Cup-centric initiative, is proud to announce long-established household cleaning brand Carbona as its first corporate sponsor.

As part of its "Carbona Cares" program, Carbona has donated $10,000 to Ubuntu Now. The funds will be used to sponsor both a full-time community mobilizer and a clinic help desk worker in South Africa over a 10 month period. Both professionals are employed by Ubuntu Now's local sister organizations, the Sonic Gender Justice Program and Thohoyandou Victim Empowerment Program. These specialists will document their work via short web videos and photographs to be shared in South Africa Project's various social media hubs. This will provide a medium for supporters to experience the tangible impact that their philanthropy has had for the cause.

"The partnership with Carbona is a perfect win-win scenario. Carbona's name is closely tied to the campaign yet it is not a marketing gimmick but a sincere effort to address some of the most pressing issues in South Africa," said Klaus Holzapfel, founder of Ubuntu Now. "Our goal is to launch a number of similar partner programs that provide value to both its sponsors and Ubuntu Now's objectives."

First, "Carbona Cares" will sponsor a Sonke Gender Justice Network staff member to promote and implement their One Man Can campaign. Sonke's One Man Can Campaign encourages men and boys to take action against domestic and sexual violence. Beyond this, the initiatives promote healthy, equitable relationships that men and women can enjoy -- passionately, respectfully and fully.

The sponsored community mobilizer will work to:

• Educate men to stand against violence against women, both personally and within their own community

• Increase men's understanding and support of gender equality

• Mobilize the public, private and non-government organization (NGO) sectors to encourage men's greater involvement in HIV/AIDS prevention, care and support activities.

In addition, the community mobilizer will conduct weekly workshops to further promote these goals.

Second, videos will also be filmed by a "Carbona Cares" sponsored help desk advisor at TVEP -- another partner organization of Ubuntu Now. They will conduct monthly interviews covering topics such as sexual assaults, HIV, access to justice and use of female condoms. The help desk advisor will be talking to rape victims, program directors and clinic help desk advisors in rural South Africa.

ABOUT DELTA CARBONA LP: Delta Carbona LP, the oldest manufacturer of stain removal products in the United States, launched the "Carbona Cares" program in 2010. Carbona has been synonymous with stain removal for over a century; from the 1870s to present day. In 1994, Delta Carbona, L.P. was founded when the Carbona Products Company was bought by Delta Pronatura, a privately held German company that makes leading-edge stain removal products in Europe. Today, Delta Carbona LP is innovative in the areas of laundry care and household cleaning Products.

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