Unique Computer Systems Launches PharmaWorx - IPad Based Pharmaceutical Sample Management And CLM Solution At Gitex 2012

Online, September 20, 2012 (Newswire.com) - Unique Computer Systems is proud to announce that it will be demonstrating its iPad based Pharmaceutical Sample Management and Closed Loop Marketing (CLM) solution, PharmaWorx, at Gitex 2012.

PharmaWorx is a tablet based closed loop marketing (CLM) solution for the Pharmaceutical industry.

PharmaWorx offers an easy-to-use, and full-featured solution that offers complete customer universe and call management, eDetailing, electronic signature capture, and product marketing features optimized for pharmaceutical sales reps.

Manish Bhatia, CTO, for Unique Computer Systems, highlighted "PharmaWorx helps to close the loop between marketing activities and customer feedback by offering interactive presentation and real-time data capture of customer responses, thus enhancing the overall relationship with the customer and the value of the marketing call."

Enhancing the field marketing process

Marketing reps that use PharmaWorx can make a planned or informal visits to doctors and physicians, instantly switch on their iPad tablet and present product information to the doctor along with completing previously recorded tasks or capturing notes for the current visit. Marketing reps can also drop off samples and record feedback from earlier sample disbursement activities. If a doctor is interested in a particular image, video or brochure shown during the discussion, the marketing rep can immediately email it directly from the iPad to the doctor while still at the doctor's office.

An Android version of the solution is also under development
Unique Computer Systems continues to work on new and innovative solutions in both the messaging and mobile space for retail, distribution, pharmaceuticals, banking, and other verticals.

Visit us at Gitex2012 DWTC Dubai.