Upshot Commerce Launches Responsive Redesign for Client

Salem, MA, January 5, 2016 (Newswire.com) - ​Upshot Commerce, a leading provider of customizable on-demand omni-channel ecommerce solutions, announced today that it has launched a responsive redesign for longtime client, HeartMath®, LLC, an internationally recognized stress solution organization. In addition to providing a dynamic and engaging shopping experience for their consumers and partners, the project streamlined integrations between HeartMath and its ERP and CRM systems.

“With as much as a third of holiday sales projected to come from mobile in 2015, it’s crucial to provide customers with a great shopping experience no matter what platform they’re using,” explains Neal Kaiser, CEO of Upshot Commerce. The new responsive design scales seamlessly across devices; customers can easily browse HeartMath products, place orders, and track order updates from a desktop, tablet, or mobile device.

Our goal was to be up and running with most major issues resolved prior to Black Friday/Cyber Monday and we made it. In the two months since launch we have seen our conversion rate double and our revenue triple. We are very happy with our new store and look forward to many years of increasing sales with Upshot.

Eric Yelverton, Director of Operations

In addition, the new responsive design allows HeartMath to manage their retail and partner storefronts from one back office, allowing for better order, customer, and inventory management. Upshot integrated with Sage MAS 100 and Salesforce, allowing the client to maintain existing workflows. With customized back office tools, they can track retail and partner sales by agent through Upshot and their CRM system and place customers into appropriate sales segments for tracking and marketing purposes.

Lastly, in upgrading to the Upshot Commerce platform, clients such as HeartMath can readily manage pricing and inventory of physical, digital, and bundled products through a single back office. Moreover, Upshot implemented user-group based access restrictions for their partner site, allowing the client to offer accurate pricing information to all customers. For both retail and partner storefronts, the client can permit or restrict access to digital content based on customer purchase history or assigned user group status. Having this feature is essential for HeartMath for their widespread group of certified trainers, who provide HeartMath training to customers worldwide. Customers who purchase bundled physical and digital items receive access to their digital component immediately through their accounts.

Eric Yelverton, Director of Operations for HeartMath, said, “The talented team at Upshot Commerce guided us through the process in a very comprehensive manner which kept us on task, on track and on schedule. The bi-directional integration with our CRM and ERP systems alone was quite complex and a major milestone for our company. The Upshot team was dedicated to helping us make the switch as smooth as possible and were responsive and upbeat throughout, which helped tremendously.”

“Our goal was to be up and running with most major issues resolved prior to Black Friday/Cyber Monday and we made it. In the two months since launch we have seen our conversion rate double and our revenue triple. We are very happy with our new store and look forward to many years of increasing sales with Upshot,” added Yelverton.

“Throughout the project, the entire HeartMath team has been engaged and attentive,” Kaiser said. “They understand the benefits of managing their DTC and B2B operations from a single back office, as well as the importance having their ERP and sales management systems seamlessly integrated into Upshot.”​