Uranus Apparel Released Three New Colors in the Soyshorts™ Underwear "Venus" Collection.

Online, March 29, 2011 (Newswire.com) - Uranus Apparel, started by two former University of Florida students who sought to create a product that would promote sustainability with a sense of humor, has released three new colors included in the Soyshorts™ Underwear "Venus" collection, which are manufactured in the USA. The underwear are boyshort-style, thus appropriately coined, Soyshorts™. Uranus Apparel Soyshorts™ underwear are sold in sets of three. The new "Venus" collection includes one pair plum, one pair ocean blue, and one pair taupe. All products come packaged in a burlap drawstring pouch that is both reusable and 100 percent biodegradable. The original collection released, "Earthy", includes one pair natural beige, one pair moss green, and one pair black. This collection can still be purchased on the company's website. Last year, Uranus Apparel moved production to the USA, in Los Angeles, CA. Co-Founder, Lauren Golik, states that "We are excited to now be manufacturing our products in the United Stated in order to support our local economy and have more quality and creative control during production."

Uranus Apparel is committed to utilizing soy as a more sustainable alternative to 100% cotton fiber. Soy is a fantastic alternative fabric choice as it's manufactured from the by-products of soy food production like tofu and soybean oil, a process which uses materials that would otherwise be considered waste. While contributing to a more sustainable planet, soy fabric is also extremely soft and comfortable, often being compared to silk or cashmere, yet more durable and quicker drying than cotton.

In order to purchase Uranus Soyshorts, view links to their viral videos, and obtain more information and photos of the products, one can visit the Uranus Apparel website (www.uranusapparel.com).

Media Advisory: Interviews, more information, and samples available upon request.

Contact:
Lauren Golik, Co-Founder
Uranus Apparel
11450 SW 84 Ave
Miami, FL 33156
305.926.3670