Urban Art Contest in GDL Mexico.

Online, February 23, 2010 (Newswire.com) - Press Release for Immediate Distribution

Integrated Marketing Services Agency J Marin, Thrusts Innovation & Creativity into the 21st Century, a Fantastic Blend of Sound Strategy Combined with Originality 2.0.

J Marin is spurning the old school way of doing consumer and trade communication and it is implementing fresh, and out of the ordinary next generation communication solutions emphasizing insight, originality, forward thinking and culture based knowledge ahead of brand conventionalism.

Irvine CA, February 22, 2010 - Crossing borders and injecting new life into the traditional model for communications and promotions, J Marin a leading Integrated Communications Company, launched the first ever Urban Art Contest in Guadalajara Jalisco Mexico.

The Urban Art Contest was a key feature of the social media and social brand working approach and a significant grass roots and BTL component for the Valvoline 2009 pilot program (an integrated marketing program developed to re-introduce the Valvoline brand in Mexico). Sixty artist competed on a by invitation only contest for a chance to win a fully equipped brand new 2009 automobile.

On this project important personalities in the art community in the state of Jalisco including, Francisco Barreda, Director of the department of visual arts of the government of the state of Jalisco, Dante Medina, author, researcher, and art critic, and Javier Ramírez, researcher, curator and art critic participated in this relevant social project by donating their time and expertise and by bringing the all important celebrity component to this fresh and innovative social brand-working approach.

All 60 murals (http://www.jmarin.com/valvoline-urban-art-2009/) are located in highly populated areas with heavy pedestrian and vehicular traffic, they are also close to, or on the various walls of the many participating auto parts shops and auto repair shops.

J Marin is changing the old school model of passive participation and television only communication which is not only out of date but long implemented and currently practiced by most Hispanic ad agencies in the U.S. and ad agencies in Mexico. J Marin puts to practice a unique perspective designed to stimulate consumer interaction and enhance brand communication.

"Our business model goes beyond conventional advertising, and employs very creative and effective integrated communication techniques combined with messages that are relevant to the life's of the consumer" Said Jaime Marin Jr., CEO and Chief Strategist at J Marin.

"It's about recognizing the need of the brand to make a strong bond between the consumer and the relevance of the brand interacting with real world experiences"

The 2009 Valvoline Guadalajara Pilot Program was a four month marketing initiative created to reintroduce the Valvoline brand in Mexico, and to improve distribution in the city of Guadalajara, Jalisco. The program consisted of a string of thoroughly integrated communication initiatives lead by market research, and followed by a double whammy trade promotion, and a series of sales incentives directed to business owners and decision makers so they could stock-up on Valvoline products.

For the consumer, the brand was supported by a well designed social brand-working platform and a thick layer of press coverage, including TV segments and newspaper articles. (http://www.jmarin.com/valvoline-urban-art-2009/).

"I've been with Valvoline for 39 years, and I've seen a lot of ways we've gone to market, but I've to say, this is one of the most unique and most creative I've seen" said Ron Peterman, Director of Business Optimization & General Manager for Latin America. Valvoline International, Inc. (http://jaimemarin.com/Client_Testimonial.html).

As a result of the pilot program, the Valvoline brand increased its market share by a whopping 285%, and the average monthly sell out throughout the program increased an impressive 171%.

About J Marin:

Based in Guadalajara Jal, and Los Angeles CA, J Marin is an Integrated Communications and Marketing Consulting Services Company, who advice top brands in all aspects of brand building for the US Hispanic market and the general market in Mexico and Latin America.

The agency specializes in breakthrough communication ideas, social brand-working, below the line (BTL), new media, and promotions. We are leaders in creating and executing all inclusive marketing solutions that are relevant to the lives of the consumer.

Our mission is to drive business growth by aligning our client's message with sound and out of the ordinary strategies that are sure to make a positive impact in the market.

In 2009 J Marin received the Best of Business Award by the Small Business Commerce Association.

J Marin is an Independent minority owned and operated Integrated Communications Company.