Urban Focus Positioned for Expansion

Lincoln, NE, September 25, 2015 (Newswire.com) - “After much thought and consideration, my colleagues and I at Urban Focus have decided it’s time to expand,” said Lauren, the firm’s director of operations. “We’re still early in the planning process, so I don’t have extensive details at this time. However, we’re incredibly excited!”

According to Lauren, an extensive amount of preparation is required to successfully expand a business. This is true whether the expansion takes the form of a new offering, a shift in business model, or an entirely new location. “I do have some insights I think all business leaders should consider when it comes to company growth,” she stated. “Possibly above all else, for instance, you must be financially stable. Scour your records, such as tax filings, revenue statements, balance sheets, and other available data to ensure you know exactly where you stand.”

"I also think it's crucial for business owners to question how well their organizations function when they aren't present,"

Lauren, Director of Operations

Urban Focus’ Director Shares Best Practices for Business Growth

“As we began our discussion about possible expansion here at Urban Focus, we first had to make sure it was the best option for us,” Lauren continued. “While taking risks is great, they should always be strategic. No manager should blindly jump into a decision as big as expansion without thorough assessment.”

Lauren pointed out that just because a business thrives at one location, it’s dangerous to assume it would be as successful someplace else. She indicates that it’s imperative to research targeted consumers in other locations in order to determine what motivates them to buy.

“I also think it’s crucial for business owners to question how well their organizations function when they aren’t present,” Lauren indicated. “If things lag when you aren’t there, how are you supposed to run multiple locations? No matter how good you are, you can’t be in two or more places at once!”

Urban Focus thrives in part because its culture is founded on coaching and support, and this philosophy has a positive impact on planning. Lauren advises all business professionals to seek the guidance of coaches if they aren’t sure expansion is right for them at any given point in time. “I cannot emphasize the value of coaching enough,” she concluded. “There is no one better to help you along the way than someone who has already been through it all. If it wasn’t for the input of some amazing industry experts, this firm would not be where it is today.”

About Urban Focus

Urban Focus is an industry-leading event-based promotional firm. The team’s innovative and interactive outreach initiatives are custom designed for every client the company serves, and they consistently generate enduring, mutually beneficial relationships between businesses and consumers. By fostering engaging and unique experiences for specific audiences, Urban Focus’ team members give the brands they represent a competitive edge in the highly competitive marketing sector. With a comprehensive training program, a mentorship approach, and an upbeat and empowering corporate culture, professionals are fully prepared to utilize progressive solutions that boost brand awareness, loyalty, referrals, and bottom-line results. For more information, visit urbanfocus.com.