UserTesting Sits Down With Gemvera.com

Online, November 1, 2011 (Newswire.com) - UserTesting.com sat down with the product team at Gemvara to discuss their website usability and their user testing process. Testers successfully designed rings and provided commentary on everything from navigation to gemstone selection and pricing. The team wanted to find out how customers would use the Share feature, which lets them post a picture of a completed item on Twitter or Facebook.

Gemvara.com lets customers design their own engagement rings, gemstone pendants, and other elegant jewelry. At Gemvara, the personal is meaningful. This includes understanding the needs-and actions, and inner thoughts-of customers, and sharing those insights with the rest of the company.

In September Gemvara launched a feature that lets site visitors create a ring from scratch. They wanted to see if real people responded the way the team thought they would. Was the content "absorbable and not overwhelming," Rose wondered. "We wanted to make sure we didn't miss obvious, bonehead things."

One tester, who was delighted with the ring he designed, commented: "This isn't something I want to share with a bunch of people." Instead he wanted a full set of images of his purchase. "You could add more pics of the ring (different angles) or even a panoramic shot."

Another prospective shopper pointed out the ring was a gift for his wife. He wanted to surprise her, which he couldn't do if she saw it on Facebook first.

This user discussed security: "I would definitely make the 30 day guarantee bigger and more prominent. It is nerve wracking spending a big amount of money online..and the fact that I can return it if I am dissatisfied is a big seller to me. I think the concept is wonderful. I would have LOVED designing my own engagement ring!!!"

Read the full article at http://www.usertesting.com/2011/10/27/at-gemvara-feedback-is-personal/