Using Daily Deal Websites To Enhance Your Local Business's Visibility

Online, March 29, 2011 (Newswire.com) - For a local business, one of the ways to reach out to a wider customer base is to offer attractive deals through coupons, to be published in news papers or magazines. But then this costs money, Instead you can set up a daily deals sections in your website and offer those free coupons there. It will not only save you money but also help you reach more potential customers, thus making it a very effective local marketing tool.

There are a lot of "daily deal" websites out there. Sites like Groupon, Living Social, and many others have built an impressive following of users and fans and can use their large group of subscribers to offer deals to a very targeted audience. These services make it very easy for smaller local companieslocal companies to reach a huge audience that are willing to try something new...if the price is right.

Retail companies have usually relied on print publications and especially newspapers to notify users of sales and special offers. With new Internet coupon sites, it is possible to reach a large group of users looking for a good deal. Retailers can use these discounts and special offers as a way of attracting new customers and/or simultaneously increasing sales on other products as well.

These coupon sites can send out daily deals to a very targeted and self-selected group of consumers which can be a great way to reach foodies, techies, fashionistas and any number of consumer groups, or to reach out to a broader audience.

However, using these types of coupon sites as a part of your offline or online marketing services is not always straightforward, and so there are a few things to consider.

Points of Consideration

* Short Term Impact: Will you be able to handle the traffic?
* Long Term Impact: Will you be able to create and/or increase customer loyalty?
* Do the Math: Will you be able to afford the deal?
* Negotiate: Are you getting the best deal possible?
* Ongoing Marketing: How will this benefit future marketing efforts?