Using video to maximize your business impact

Online, April 9, 2010 (Newswire.com) - Darryl Rentz of DSK Media Solutions was the proud presenter at the Allentown chapter of ATIP's March event. Video is a prevalent and captivating medium in our world and while most people will view video every day, many businesses do not produce videos. The Presentation, "Using Video to Maximize your Business Impact" focused on answering three questions of corporate video: 1) Why should I use it? 2) How could I use it? and 3) How do I best create it?

The Lehigh Valley chapter of The Association of Information Technology Professionals (AITP) strives to present great speakers of current topics for professionals who are accountable to implement profitable Information Technology within their companies. The video topic is a timely subject in the world of high speed broadband and popularity of YouTube. And companies are looking into developing their own content but may be unsure of the process and best uses. The President of the chapter Thiep Pham remarked, "I would like to thank Darryl for his presentation at our AITP Lehigh Valley meeting. Darryl has demonstrated how video technology has advanced over the years and its impact on our everyday business activities."

According to Darryl it's important to establish the personal connections with your audience. People want to do business with people they trust and telling your story with video is a great way of building that trust. Companies know that videos are a great way to engage their audiences but may be unsure of all that is involved in the total production. Darryl says "Many times I will have people come to me with an idea in mind to produce a video, thinking that only a camera and computer is required. But there can be much more required in producing corporate video including preparation, writing scripts and shooting multiple takes. Other times I will have people wanting to produce a video but just aren't sure where to start."

This presentation was created to answer those questions and cover all the basics for your company to start producing high impact videos. Web video was kept in front of mind. Creating Web videos such as company introductions and product demos is a great way to make a personal connection with your audience and add value to your Website.

Contact Darryl if you would like:

- More information on producing your videos
- DSK to present at your next meeting or event
- To hire for your next video project