Utah-Based Ad Agency Creates Halloween -Inspired Viral Campaign

Online, October 21, 2010 (Newswire.com) - SALT LAKE CITY--HyperX Media, a Utah-based online marketing and advertising agency has just launched a Halloween -inspired viral campaign called "Head Collector".

* The web site's URL is www.decapitate.me , and encourages users to upload photos or use a webcam to create decapitated images on various blood-splatted head designs.

* After you have successfully completed your decapitation, Head Collector allows you to post the photos on Facebook and Twitter or download the picture to use on blogs and other social sites.

* Head Collector was created for HyperX Media client, Nightmare on 13th Street, a well-known haunted house located in Salt Lake City, Utah.

"HyperX Media is proud to bring Head Collector to the Web. It has been exciting to sit back and watch as head's roll on Facebook, Twitter, blogs and other online forums. The campaign has quickly spread to a world-wide audience and we expect that its growth will continue," says Josh Child, creative director for HyperX Media.

"Head Collector is successfully reaching our target market of tweens, teens and twenty-somethings. It has really helped us strengthen our brand and awareness amongst this group during our most critical time of the year. We are pleased with the campaign's results and excited to be part of something so innovative," says Troy Barber, Nightmare on 13th owner.

"We encourage all who haven't yet , to visit decapitae.me to join in the fun. Head Collector is the perfect way to get into the Halloween spirit, plus you can always decapitate and share photos of friends, family and even enemies," says Child.